Microtek: The Powerhouse Of Power Products

Subodh Gupta, CMDGone are the days when India was considered as power deficient country. Now, with the growing economic activity, technology advancement and development in India, the country's power consumption has reached to 1,164 TWh till November 2019. This statistics makes India the third-ranked country among the top ten electricity consuming countries globally, as per IEA data. The nation is becoming an increasingly influential driver of trends in the global power sector. With its energy demand set to double by 2040 and its electricity demand potentially even tripling, it will cement its role as a game-changer in global energy markets.

According to Technavio's analysis report, the electrical equipment market size in India has the potential to grow by $70.69 billion during 2020-2024, and the market's growth momentum will accelerate during the forecast period. The aforementioned data and the revolution that India has witnessed in its electricity & power industry can easily amaze anyone today. However, Microtek foresaw this revolution way back in 1986. 34 years ago, the organization was established with a vision of offering the best & innovative products in the market while becoming a game-changer in the power products manufacturing industry of India. Today, the firm is doing exactly the same while contributing its best to the industry.

Microtek is a renowned player in the power product market of India. It is the most trusted & preferred brand in India. No wonder it's the company's best-in-class products which have helped the organization to achieve the position of India's most trusted & preferred brand. Being a technology innovator and a pioneer in the power back up industry of India, Microtek stands tall as an epitome in the space with its capability of making reliable and latest technology incorporated products that are well accepted and appreciated by household consumers & industrial sector across the globe. Under the aegis of Subodh Gupta (CMD) and Saurabh Gupta (Executive Director), the firm has etched a name for itself as one of the most dedicated, reliable and affordable power product manufacturers across five continents.

With the motto of `Technology We Need, Technology We Create & Technology We Live', Microtek strives to constantly innovate and upgrade their products to become the most recognized brand in the industry. "For us, innovation and customer's satisfaction are the most important factors. In order to achieve our goals, we have always worked to develop advanced technologies & innovative methods with our expert teams. It is not just the R&D, manufacturing or sales that we focus on; our endeavor is to excel in everything including distribution, marketing and most importantly customer service," states Subodh.
Dedicated Offerings
Microtek today is offering a number of products which deals with Power Backup solutions, Solar Energy, Voltage Solutions, Wires & Cables, Circuit Protection Devices (MCB, DBs), E-Vehicle Charger & Health Care range of products. Not just that but Microtek is the only brand to make line interactive UPS in India. All of these products are of premium quality and are crafted with an aim of catering the unique requirements of the consumers. However, the factor that predominantly differentiates the organization is its unrivalled level after-sales service. Backed by a fully enabled customer care call centre, Microtek achieves utmost level customer satisfaction through its unparalleled team of professionals, process & technology. "Microtek's strength is its largest network of more than 168 own service centers, 500+ service points and more than 1200 service engineers spread all across India addressing the service request within three days turnaround time" boasts Saurabh.

For us, innovation and customer's satisfaction are the most important factors

Supplying top-quality products to customers requires not only excellent plan, strategy or design, but also outstanding manufacturing quality, and to attain the same, Microtek is powered by fully automated state-of-the-art manufacturing facilities both in India and abroad. It is the combination of its expertly trained staff, in conjunction with the latest production machinery that enables the organization to offer high-quality products throughout the world. Additionally, Microtek follows a backward integration strategy to ensure consistency of best quality products.

Microtek has been exemplary in amalgamating its offerings with fresh marketing campaigns; the `Non-Contact Infrared Thermometer' advertisement being an ideal example, as it really came above as help in the scenario of the pandemic, serving various customers in the situation. The organization's ATL, BTL and TTL marketing activities leverage everything from online marketing channels to TV to ascertain brand visibility.

Future Roadmap
With such dedicated offerings, Microtek today has earned the valuable trust of more than 12 crore smiling customers all over the world. Since its inception, the firm has achieved tremendous growth and excellence in all verticals of its operations. The organization is also witnessing continuous revenue growth. Microtek has witnessed closed revenue of Rs. 1200 for the last FY, and is aiming to touch Rs. 1500 crore for the current FY. "Recently we have launched a new Home UPS series - MERLYN THE PREMIUM SERIES, along with two beautiful looking series & products in the stabilizer categories. Further, we are focusing more on strengthening our solar product line, hence innovation in solar category products are in pipeline," shares Subodh.

Subodh Gupta, CMD
A professional with 35+ years of experience in the industry, Mr. Subodh is renowned for his proven ability of leading an organization with great efficiency while maintaining utmost tranquility.

Saurabh Gupta, Executive Director
A professional with 35+ years of experience in the industry, Mr. Subodh is renowned for his proven ability of leading an organization with great efficiency while maintaining utmost tranquility.

• Power Products
• Electrical Products solutions
• Solar Products
• Automatic Voltage Stabilizers
• E-Vehicle Charger
• Health Care range of products

• Best UPS Brand 2019
• India's Most Trusted Inverter Brand
• India's Most Trusted Brand 2019
• India's No.1 Brand 2018
• India's Best Brand of The Year Award 2018
• SD Award 2018
• EFY Reader's Choice Award
• Channels Choice Silver Award 2008