• Brand Of The Year: A Distinctive Identity
  • Brand Of The Year: A Distinctive Identity

    What is a brand, and why is it important? A brand is a way, a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes. Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. The value of a brand in the current era is so high that companies nowadays have started putting their brand value on their balance sheet. The key cutter to clutter of choices, branding holds the...


Delivering Masterstrokes, Now & Ever

Anamika Sahu, Managing Editor

Industrial AI & The Self-Optimizing Plant

Antonio Pietri, President & CEO, Aspen Technology

Less Travelled Path To Market Leadership In The 5g Era

Vaibhav Khanna, Head Intellectual Property, STL Tech

3 Strategies For Addressing Indian Migrant Workers' Challenges

Dr. Shatadru Chattopadhayay, Managing Director, Solidaridad Network Asia

Times Of Uncertainty Needs Exceptional Leadership Skills

Mayank Khandelwal, CFO, NEC Corporation India

Securing the Future: Why IoT Security and Smart City Development Need to go Hand-in-Hand

Krishna Gm, Director ­ IoT Market Development, Asia, Avnet

A Deeper Look Into The Ocean

Andreas Merkl, President, Ocean Conservancy