The recent technology outburst has altered the way we see ourselves and our equipment in the household. Mumbai-based Orbit Electrodomestics was created in 2004, with a purpose to make people's lives more convenient with hassle-free products, especially at a time when the Indian electronics industry seemed unconcerned with the domestic and kitchen equipment sectors. Orbit is the brainchild of Rajeev Shukla, an entrepreneur and innovator by nature with more than 30 years of industry experience who has made it his goal to make people's lives more seamless by creating products that are now rapidly changing the concept of a self-reliant everyday life for everyone.

Fostering Innovation
Orbit strives to constantly innovate and upgrade its goods, a quality which has propelled it to become industry's most recognized brand. To ensure the quality of their products, Orbit follows European standards. Like the brand itself, their product portfolio has progressed and evolved over the years. Orbit initially focused primarily on the kitchen appliance industry and dealt with only 10 products. With a constant desire for improvement and perfection, the company has an admirable number of verticals such as clothing care, cleaning aid, and personal care. Its service portfolio now consists of over 150 products, mentioned Rajeev Shukla, Founder and MD, Orbit Electrodomestics.

Orbit's products now consist of deep fryers, ovens, sandwich grillers, multipurpose cookers, vacuum cleaners, trimmers, and table fans and recently introduced automatic soap and sanitizer dispensers, UV disinfectors to keep one safe on a daily basis due to the ongoing pandemic and many more essential items. This wide variety of products helps the company to cater to an extensive audience and this in-turn helps the company to increase their market presence. For a company that predominantly concentrates on the retail household space, their ability to manufacture user-friendly products of the highest quality have helped them to include a number of companies to their clientele and they now cater to various organizations like Unilever, Sun Pharma, Glenmark, and Cipla to name a few.

A Notch Ahead Of All
Being an innovative company has always given Orbit Electrodomestics an edge over its competition. It invests significantly in the development of affordable and easy-to-use appliances. Various other factors have played an integral part in the success of Orbit Electrodomestics, apart from the superior quality and innovative nature of their products. Orbit uses various channels for their products to be sold. Orbit uses online trading in addition to sales via retail chain stores and distributors, and their products are also available on their website, Amazon, Flipkart and Tata Cliq. This has helped to increase the reach of Orbit to the masses and has received good sales responses.

Orbit has also established a clear marketing strategy that involves interacting with customers effectively and receiving valuable input from them about the type of products they are looking for and the price expectations in the mind of the customers. The quality and effectiveness of its after-sales services and free one-year warranty for their products are another important factor that gives Orbit an edge over its competitors. The firm is able to provide after-sales services in every nook and corner of the country with a PAN India network of service centres.

Currently powered by 20-25 staff combined with years of accumulated data that the company has collected over the years have seen growth since inception. Keeping in mind new health protocols brought in due to the Pandemic, Orbit rose to the occasion to bring in better quality facial steamers, sanitizer dispensers, mobile sanitizers and many quintessential products. A readily available Facial steamer on our product list helped a lot of people during the initial phase of the Pandemic. Such foresight and research helps the company take timely actions when it comes to creating new products or upgrading the existing ones. In future, the company aims to bring in more healthcare products to adjust to the new normal, such as air purifiers, humidifiers and others.

Orbit strives to constantly innovate and upgrade its goods, a quality which has propelled it to become industry's most recognized brand

The silver lining of the company is its reliable and trustful corporate partners, who trade & advertise Orbit products along with their brand. Throwing light on this, Rajeev speaks, "Our partners have enormous trust on us, which facilitate them to correlate their product with our products. For instance, one of the top international brands has given around 3.5 lakh of our beauty product free along with its product; enabling us to reach wider clientele base. Such correlation indicates our brand icon and reliability in the industry, as our partners also rely on us for their product sale," he added.

Orbit Electrodomestics have been witnessing a growth rate of 10-15 percent each year and has planned out a clear road map for their future which includes the company continuing with the innovations and bringing in new and improved products into the market to attract new customers and sustain the existing ones and reach new horizons.

Rajeev Shukla, Founder & MD
Having immense experience in the industry, Rajeev launched Orbit brand in India that is running successfully from last 17 years and going strong.

Offices: Mumbai (Headquarter), Ajmer & Delhi
Offerings: Kitchen Appliances, Fans, Garment Care, Cleaning Aids and Personal Care