Brand of the Year 2016
Everyone is looking for that sweet spot where an unfilled need or desire leaves consumers primed to buy as soon as a good option presents itself. But identifying your niche isn't enough. So often in life, going against the grain has a negative connotation to it. Thoughts like "What if I fail?" or "That's not what our competition is doing" can deter companies from venturing outside of their 'that's-what-we've-always-done' comfort zone. But being different is vital for value growth as it helps to make brands creative, in control, and trustworthy in the eyes of consumers. A strong brand can create referrals or viral traffic because people love to tell others about the brands they like. People eat, listen and wear brands, and they are...
Top Brand of the Year 2016
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