Ragini Mishra Roy
Co-founder
By prioritizing customer-centric designs, investing in technology, and adhering to quality, Varanga created a strong brand presence. Building a skilled team and fostering innovation further helped the company overcome operational and competitive hurdles. Varanga boasts a diverse collection that includes kurtas, kurta sets, coords, dresses, and bottom wear. What truly sets it apart is its unwavering commitment to using premium natural fabrics, showcasing intricate craftsmanship, and creating fusion designs that marry traditional Indian aesthetics with contemporary silhouettes. The company’s mission is to offer stylish yet comfortable clothing that resonates with today’s fashion-forward women, ensuring they feel both elegant and at ease in every outfit.
Co-founded in 2014 by Shrikant Chandak and Ragini Mishra Roy, Varanga was born from a desire to craft a fashion brand that epitomizes the spirit of the modern Indian woman. This vision blends the rich heritage of Indian textiles with contemporary styles, tailored for working women who cherish comfort, quality, and elegance. “Starting Varanga was a thrilling yet daunting venture. The founders embarked on a mission to carve out a distinctive space in the fiercely competitive ethnic wear market. Today, Varanga proudly stands as a 300-crore enterprise, reaching millions of customers across India and four international markets, a testament to the brand’s commitment to timeless elegance and innovative design”, mentioned Ragini Mishra Roy, Co-founder, Varanga.
Standing Out
Varanga’s success is driven by a dedicated team of 150 talented individuals, including 80
remarkable women, highlighting its commitment to empowerment. When building the team, it looks for creativity, passion, and a deep understanding of customer needs. To foster innovation, it promotes brainstorming, continuous learning, and collaboration, all while ensuring that the core values of authenticity, quality, and inclusivity remain at the forefront. Varanga seamlessly blends traditional craftsmanship with modern technology to create designs that are both authentic and innovative. The company’s approach includes leveraging advanced design tools for precision while preserving the artisanal touch that defines Indian fashion. Each collection is meticulously curated to offer a harmonious blend of timeless elegance and contemporary appeal.
India’s cultural diversity is at the heart of Varanga’s designs. From Bandhani and Lahariya prints to traditional embroidery techniques, the collections celebrate the richness of Indian heritage. “We ensure that these elements are modernized through innovative cuts and designs making them relevant to today’s discerning customers”, stated Ragini.
Sustainability is a key pillar of Varanga’s philosophy. It uses eco-friendly dyes, biodegradable packaging, and energy-efficient manufacturing processes to minimize environmental impact. These practices resonate with customers, who value responsible fashion. Additionally, Varanga’s focus on sustainability aligns with its goal of creating a greener future for the industry. “Our customers are our greatest inspiration. Through active engagement on social media, regular feedback surveys, and in-person interactions, we ensure we stay connected with their evolving preferences. This close relationship helps us refine our collections and deliver products that truly resonate with their needs”, she added.
Sound Leadership
Ragini Mishra Roy, Co-founder and CEO of Keshvi Fashion LLP, the parent company of Varanga, has an inspiring journey. Holding a master’s degree from the National Institute of Technology, Kolkata, completed in 2004, Ragini began her career in the retail industry. Her decade-long experience with esteemed organizations like Landmark Group, RPG, and Walmart paved the way for her entrepreneurial success, combining extensive knowledge in retail and fashion management to create a flourishing business.
Future Roadmap
Varanga is poised for its next phase of growth. It is exploring retail markets further to expand its physical presence, launching exclusive collections that celebrate India’s rich textile heritage, enhancing our e-Commerce platform with cutting-edge technology for a superior shopping experience, and expanding sustainability initiatives, focusing on environmentally conscious practices. “As we grow, our mission remains to empower women, not only through our designs but also by fostering opportunities within our organization. The road ahead is filled with promise, and we are excited to continue inspiring confidence and elegance in every woman who wears Varanga”, concluded Ragini.
India’s cultural diversity is at the heart of Varanga’s designs. From Bandhani and Lahariya prints to traditional embroidery techniques, the collections celebrate the richness of Indian heritage. “We ensure that these elements are modernized through innovative cuts and designs making them relevant to today’s discerning customers”, stated Ragini.
The company’s approach includes leveraging advanced design tools for precision while preserving the artisanal touch that defines Indian fashion. Each collection is meticulously curated to offer a harmonious blend of timeless elegance & contemporary appeal
Sustainability is a key pillar of Varanga’s philosophy. It uses eco-friendly dyes, biodegradable packaging, and energy-efficient manufacturing processes to minimize environmental impact. These practices resonate with customers, who value responsible fashion. Additionally, Varanga’s focus on sustainability aligns with its goal of creating a greener future for the industry. “Our customers are our greatest inspiration. Through active engagement on social media, regular feedback surveys, and in-person interactions, we ensure we stay connected with their evolving preferences. This close relationship helps us refine our collections and deliver products that truly resonate with their needs”, she added.
Sound Leadership
Ragini Mishra Roy, Co-founder and CEO of Keshvi Fashion LLP, the parent company of Varanga, has an inspiring journey. Holding a master’s degree from the National Institute of Technology, Kolkata, completed in 2004, Ragini began her career in the retail industry. Her decade-long experience with esteemed organizations like Landmark Group, RPG, and Walmart paved the way for her entrepreneurial success, combining extensive knowledge in retail and fashion management to create a flourishing business.
Future Roadmap
Varanga is poised for its next phase of growth. It is exploring retail markets further to expand its physical presence, launching exclusive collections that celebrate India’s rich textile heritage, enhancing our e-Commerce platform with cutting-edge technology for a superior shopping experience, and expanding sustainability initiatives, focusing on environmentally conscious practices. “As we grow, our mission remains to empower women, not only through our designs but also by fostering opportunities within our organization. The road ahead is filled with promise, and we are excited to continue inspiring confidence and elegance in every woman who wears Varanga”, concluded Ragini.
