Siliconindia Magazine

Cover Story

Varanga: Specializing in Ethnic Wear with a Touch of Craftsmanship & Innovation

The market size of Indian wear in women's apparel is likely to increase to ₹1.68 trillion in the financial year 2025 according to Statista. The women's segment is expected to witness the fastest CAGR of 6.6 percent until 2028. Currently, the ethnic wear market for women in India is becoming more competitive every day, and we can witness the emergence of various brands selling through retail outlets or e-Commerce platforms.
By prioritizing customer-centric designs, investing in technology, and adhering to quality, Varanga created a strong brand presence. Building a skilled team and fostering innovation further helped the company overcome operational and competitive hurdles. Varanga boasts a diverse collection that includes kurtas, kurta sets, co-ords, dresses, and bottom wear....