India’s baby care category has seen a recent surge, with a wave of new brands emerging to address existing gaps in the market. Yet despite these efforts, the sector continues to lack a vital element, a sense of cosiness and enchantment. Babies are delicate, and new parents, navigating this demanding chapter, are driven by a constant desire to give their little ones the very best. Breathable, hygienic fabrics, storybook prints, and calming, dreamy palettes are increasingly sought after. While many brands claim to offer this, only a select few possess the vision and capability to truly deliver on that promise.

This is where Blooms & Butterflies sets itself apart. Founded by visionary Colombo based artist Olu Wimalasena, the brand has now found a home in India through a franchise led by H. Neerajah. Moved by the brand’s warmth and imagination, the firm aspired to give parents the same feeling of wonder she felt as a mother when she first came across Blooms & Butterflies.

Every detail, from the texture of the fabric to the magical stories behind each piece, and the soothing colour palette, is designed to create a meaningful and comforting environment for both babies and their parents. Blooms & Butterflies brings emotional depth and thoughtful design to baby care in a way few others do, truly, everything is made with love.

Complete Baby Care Experience

Meticulously designed by Olu herself, Blooms & Butterflies offers a comprehensive range of

baby care products, making it a one-stop destination for parents and loved ones seeking the perfect items for newborns. Beyond essentials such as baby clothing, hospital list must-haves, and bedding, the brand has introduced unique offerings like receiving blankets and baptising robes, items rarely found in the market. With carefully curated colour palettes, distinctive conceptual themes, and entire nurseries built around each collection, Blooms & Butterflies provides a wide selection of products suited for both personal use and thoughtful gifting for expecting parents.

The brand aims to create a Pan-India presence, allowing parents all over to enjoy the feeling of warmth and goodness

What truly sets Blooms & Butterflies apart is not just its range, but its thoughtful concepts, meaningful stories, gentle pastel hues, and exceptional quality. The brand carefully sources premium linens, bamboo, and other materials to create clothing, bedding, and accessories as soft as traditional mull jhablas, all in natural colours that are safe and soothing for babies.

“Each product at Blooms & Butterflies is more than just an item, it is a piece of art thoughtfully designed to bring warmth, comfort, and a touch of nature into nurseries. Every creation reflects Olu Wimalasena’s deep connection with nature, offering little ones a space where they feel nurtured, safe, and free. From handpicked materials to carefully curated patterns, every detail is intentional”, shares H. Neerajah, Partner, Blooms & Butterflies.

Intricate embroidery, meticulous and unique patterns, handcrafted goodness is what Blooms & Butterflies is all about. Parents don’t just buy a product, they receive a story, a connection to nature that makes the entire experience more meaningful.

Known for its storytelling, thematic designs, and baby-centric quality, Blooms & Butterflies is rapidly expanding its presence across India. The brand’s goal is to establish a Pan-India footprint, enabling parents nationwide to experience the same warmth and care. Whether for gifting or personal use, Blooms & Butterflies aims to grow into a brand that is synonymous with happiness and love for both parents and babies.