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Blooms & Butterflies : Bringing Magic to Baby Essentials

India’s baby care category has seen a recent surge, with a wave of new brands emerging to address existing gaps in the market. Yet despite these efforts, the sector continues to lack a vital element, a sense of cosiness and enchantment. Babies are delicate, and new parents, navigating this demanding chapter, are driven by a constant desire to give their little ones the very best. Breathable, hygienic fabrics, storybook prints, and calming, dreamy palettes are increasingly sought after. While many brands claim to offer this, only a select few possess the vision and capability to truly deliver on that promise.
This is where Blooms & Butterflies sets itself apart. Founded by visionary Colombobased artist Olu Wimalasena, the brand has now found a home in India through a franchise...