In a country where dessert options are endless, from traditional mithais to global delicacies, soft serves are a classic, loved by all. Sweet, delicious, and light, soft serves carry a nostalgia for all, taking people back to the days of indulging in one as a reward, a celebratory must, or even a bright spot on a hard day. Today, while so many dessert cafes and ice cream and gelato brands exist, there are none that focus on the humble soft serve.

This was, however, the case till The Softy Co stepped in. The company was established in 2023 to fill a gap in the sector by introducing a brand dedicated to soft serves, and giving it a twist with modern flavors to appeal to every generation. Bringing back the swirling happiness for all, The Softy Co is enabling people to reconnect with their childhoods, and give their children the same experience.

Tasty Treats for All

Hyderabad’s leading soft serve brand, the company offers premium quality products at affordable prices for all people. With a wide range of products encompassing its flagship soft serve cones, soft serve sundaes, and other items like softy shakes, and bubble teas, the company makes the humble soft serve the center of attention.

Making a healthier ice cream dessert choice even more healthy, The Softy Co is renowned for the purity and premium quality of its products. Using high-quality milk which forms 80 percent of the composition, and adding natural flavors, the brand creates products that feel indulgent, but aren’t heavy. The airy soft serve offered is low in sugar,

and available in a range of exciting flavors from the basic vanilla and chocolate to premium flavors like hazelnut, black currant, Nutella, and more.

“We embarked on this journey to spread joy through the simple pleasure of soft-serve ice cream. We believe in the power of a single swirl that can brighten someone’s day and create shared moments of happiness. We aspire to bring this happiness for all”, shares Keerti Khandelwal Gupta, Founder & CEO, The Softy Co.


Apart from the soft serve flavors, the brand stands out for the wide range of toppings it offers. Options like Oreo, cookie crunch, tutti frutti, coffee cracker, red velvet, mixed berry, popping boba, and others tantalize all taste buds. The bubble teas also come in a variety of exotic flavors like coffee mocha, mango, nutty taro, green tea matcha, and fruity flavors like kaffire lime, raspberry, and more.

Making a healthier ice cream dessert choice even more healthy, The Softy Co is renowned for the purity and premium quality of its products

Spreading Happiness Across India

Present across all malls in Hyderabad, The Softy Co is focusing on establishing Pan-India presence in the next five years with 100+ stores, starting with Bangalore, Pune, Mumbai and Kolkata. It is also exploring multiple store models to enhance customer experience, and working on expanding its offerings.

A key aspect the brand is working towards is launching new flavors like kunafa, filter coffee, and more, as well as sugar free and vegan options. With its multifaceted growth strategy, the brand plans to growth robustly, becoming a leading soft serve brand in India.