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Cover Story
Quenching Sweet Tooth Cravings With Cool Melts
In the sun-drenched landscapes of South India, where tropical heat dances with rich culinary heritage, a once-simple street-side indulgence has transformed into a booming industry. Ice cream here is no longer a seasonal treat it is a year round phenomenon, blending tradition with bold innovation, and carving a unique niche in India’s rapidly expanding frozen dessert market. The South India is already taking close to a quarter of the national pie, and the industry has gone beyond the figure of more than $3 billion in 2024, with a projected figure of $5 billion by 2025 which has a growth rate of 12-15 per year.
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