Senso: Providing Traditional Flavor Beverages Through Premium Quality Premixes & Vending Machines

Nauman K Charaniya, Founder & Director,Yatinbhai Kantilal Charaniya, Director
Yatinbhai Kantilal Charaniya, Director

A basic requirement of any organization is the refreshment served to its employees. In a modern working system, one cannot rely only on the traditional canteen system to meet the demands for beverages. Thus, they use instant tea/coffee premixes or install automatic beverage vending machines to accomplish the need. Initially, irrespective of quality, premixes & vending machines saw a robust increase, primarily due to the need of a tea/coffee out of home with new technology and options. But today, both businesses are witnessing challenges with people’s inclination towards the fresh milk, traditional taste, quality and hygiene. To overcome these dilemmas, majority of service vendors manipulate products, wherein they use color, synthetic and other chemicals in order to render authentic taste of tea/coffee to populace.

On closely understanding this, Nauman K Charaniya (Founder & Director) ventured Senso in 2009 (previously known as Apex Industries) to fulfill the craving for quality tea/coffee premixes and vending machine. Under its premium quality product – Senso, it formulates hygienic and healthy beverages such as Masala Tea, Cardamom Tea, Ginger Tea, Saffron Tea, Plain Tea, Plain Coffee, Coffee with Cappuccino, Mocha Coffee, Diet Tea & Coffee, Detox Green Tea, Lemon Tea, Kesar Badam Milk, Nimbu Pani, Hot Chocolate Drink and many others. Nauman vision of serving the society by providing good quality of tea & coffee and creating employability for the populace attracted his elder brother Yatinbhai Kantilal Charaniya (Director), who was associated with the company since inception, joined it officially in 2012 and contributed with his bold & idol decision equally towards the success of Senso.

Since inception, the sole motto of Senso has remained to deliver perfect products with classic taste and natural ingredients which have resulted in its multifold growth year after year. “We differentiate ourselves by providing traditional tea/coffee with the best quality for each penny spent. In the procedure of taking out these beverages from vending machine,
it’s difficult to match the standard taste of hand-made products. But we succeedin equating 85-90of conventional taste quality through our machine manufactured products,” professes the duo.

"The sole motto of Senso has remained to deliver perfect products with classic taste and natural ingredients which have resulted in its multifold growth year after year"

Traditional Flavor
Furthermore, to maintain the consistency in the quality, Senso uses 100 percent natural ingredients, carefully picked from trusted vendors of one single region and preserves huge stocks of each raw material, which not only enable the firm to bestow same taste/aroma to crowd, but also give it an edge over its competitors. Later, these procured resources are tested by trained professional at in-house laboratory under strict guidelines/SOP of ISO 9001:2015 & ISO 22000:2005. Every cup of tea prepared by Senso is enriched with purity, authentic taste/aroma that awakens the spirits, besides enhancing productivity of employees along with their business. Strengthened by a robust manufacturing facility and sound R&D unit at Rajkot, Senso is successfully meeting the requirements for premium quality beverage premixes along with vending machines.

Having a technical background helped Yatinbhai to modify the premix machine that grant real aroma of tea/coffee to customers while matching the taste of traditional beverages. Comprehending the importance of packing in FMCG sector, the pair of brothers has adapted several innovative technological machineries for packing and lifting of products, thereby keeping eyes on hygiene and health safety of the populace. “Our products are widely used by professional as well as Indian youths due to our emphasis on uncompromising quality, customer satisfaction and manufacturing innovative products,” adds Nauman.

Upgrading the Workforce
As it costs six times more to retain existing customers than to attract a new one, Senso always keeps its associates updated with the changing requirements of customers. On one hand, experts are trained on technologies based on their roles while on another hand, they are coached on skills required for higher post via majority docket system, KRA & KPA performance system that not only boost their career but also enhance their standard of life. These well-trained employees perform continuous market research through exhibitions
(national & international), market campaigns, social media platforms and craft weekly/monthly/quarterly/yearly/region-wise planning for them based on received inputs. These marketing strategies help them to better understand customer demands, promote their products and enhance their reach by generating leads. To withstand competition, Senso also steps into market placement and manages a proper hierarchy system. The strong determination of workers toward customer satisfaction (1,00,000+ happy customers) has made Senso a brand of their choice for tea/coffee whilst positioned it as a market leader in beverage industry.

Nauman K Charaniya, Founder & Director

Thanks to the quality consistency in taste, the company got export opportunity as well(exporting to 15 countries worldwide). Besides upholding 100+ distributors PAN India, Senso partners with various e-Commerce platforms such as Flipkart, Amazon, IndiaMart, and trade India, among others to attract wide range of customers. “The heartfelt appreciation for our products has always been the greatest impetus for us to keep moving ahead to much greater nobler goals,” asserts Yatinbhai. With plans to expand in all four major metropolitan cities of India, as well as internationally, the venture envisions hiring more professionals (750 employees) under various departments, developing state-of-the-art infrastructure(spread over 40,000sq. ft.) posing world-class facilities, hospitals, and educational institutes for the welfare of society including its employees. Meanwhile, Senso also envisions entering into Rs.1000 crore club by 2032 with new products like tea/green tea bag, herbal tea and many more.

Key Management:
Nauman K Charaniya, Founder & Director
•Yatinbhai Kantilal Charaniya, Director


Beverage Premixes and Tea & Coffee Vending Machine