• Brand of the Year - 2018
  • Cover Story

    Brand of the Year - 2018

    The key cutter to clutter of choices, branding holds the capability of dovetailing customer’s heart and mind with brand presence. When done right, these brands own the potential of creating aesthetic symphony between servicing and customer experience. A concept that started in early 1200s with Italians etching unique watermarks on paper, branding has travelled across the global on Industrial Revolution wheels and has transformed from Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP), triggering customer’s brand loyalty and emotional connect for attention, trust, credibility and long-term sustenance. Passionately driven and easily identifiable, these little insignias/logos are always found competing fiercely for customer attention and wallets through creatively...


The War for Brand Building is Never Ending

Anamika Sahu, Managing Editor

Role of Security in Brand Building

Sandeep Mukherjee, Business Development & Alliance Management, Happiest Minds Technologies

Why Companies Are Introducing Eco-Friendly Packaging

Eric Wei, Senior Sales Director, ViewSonic Asia Pacific

Trends in Networking

Vijay Bollapragada, CTO, CX APJC, Cisco

Role of Artificial Intelligence & Virtual Reality in Engineering Sector

Dr. Sitaram Soni, Head - School of Engineering & Research, ITM University, Naya Raipur (CG)

The Automation Imperative & Its Impact

Rajesh Kumar R, Vice President - Vertical Delivery & Automation, Mindtree

Fintech in India

Venkatraman G, CEO, TVS Credit Services

You Say You Want a Revolution: IT Challenges Today

Richard Berry, Global VP, Velcro Companies