Brand of the Year

Cover Story

Brand of the Year - 2018

The key cutter to clutter of choices, branding holds the capability of dovetailing customer’s heart and mind with brand presence. When done right, these brands own the potential of creating aesthetic symphony between servicing and customer experience. A concept that started in early 1200s with Italians etching unique watermarks on paper, branding has travelled across the global on Industrial Revolution wheels and has transformed from Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP), triggering customer’s brand loyalty and emotional connect for attention, trust, credibility and long-term sustenance. Passionately driven and easily identifiable, these little insignias/logos are always found competing fiercely for customer attention and wallets through creatively...