The baby care industry has experienced rapid growth as parents increasingly prioritize quality, safety, and sustainability in products for their children, with brands catering to evolving needs from skincare to feeding essentials and diapering solutions. Industry leaders emphasize the use of non-toxic, hypoallergenic materials, while eco-friendly and organic products gain popularity. Among these leaders is Life Purified, a brand that emerged from a simple idea, which is to create natural, organic, and purely handmade cosmetics that benefit both the skin and the environment. Beginning with humble origins from home, Life Purified focused on crafting small batches using the finest natural and organic ingredients, ensuring that their products are gentle, effective, and sustainable, ultimately aligning with the modern parenting ethos of prioritizing safety and environmental consciousness in baby care.

Bridging Tradition and Innovation

Life Purified is an Ayurvedic skin and hair care brand with a unique approach to making Ayurveda accessible to today’s youth. The brand addresses the common perception that Ayurveda is complex and difficult to follow, offering an innovative blend of ancient Ayurvedic wisdom and modern technology. By incorporating advanced techniques like plant stem cells, nanoliposomes, and plasma infusion in their formulations, the firm makes Ayurvedic products more palatable and effective for younger generations. The brand’s inception was driven by concern over the toxins found in everyday cosmetics that children are exposed to knowingly or unknowingly.

The firm’s products, certified by the Ministry of AYUSH, are proprietary Ayurvedic formulations rooted in ancient Ayurvedic scriptures, with proven and widely accepted potency. Cosmetic science confirms that Nano forms penetrate into deeper layers of the skin for maximum absorption, resulting in quicker, more potent results with fewer applications. This perfect blend of Ayurveda and modern science ensures Life Purified products are highly effective. The brand offers exclusive baby care products using plant stem cells, which are gentle and ideal for sensitive baby skin. These products, infused with traditional ingredients like ghee (grita), Narikela Ksheera (coconut milk), Narikelodhaka (coconut water), address dehydration in newborns, a method long practiced in Ayurvedic care.

Our commitment to merging ancient Ayurvedic wisdom with modern technology ensures that every product we create is safe, effective, & nurturing

Life Purified focuses on providing Ayurvedic solutions for babies, particularly for conditions like excessive dry ness and juvenile eczema, which commonly occur due to dehydration after birth. Their baby body butter is enriched with healthy lipids like Shata Dhauta Ghrita (100 times washed ghee) and butter, which melt on contact with the baby’s skin, keeping it supple, preventing rashes, and promoting faster healing. This helps reduce discomfort, ensuring babies remain calm. Their diaper rash creams, made with tender coconut water, are also soothing for delicate skin and avoid the pigmentation caused by petroleum-based products.

Utilizing plant stem cell technology, the company enhances absorption and efficacy, offering quick results. As an Ayurvedic brand, they ensure their products are naturally biodegradable and close to nature. Although they currently use virgin plastic packaging for safety, they are actively working towards more sustainable options.

New Innovations

Life Purified is excited to announce plans for a new range of products targeting babies and younger children to address skin conditions caused by their active lifestyles. Currently focused on older children, the brand aims to meet the unique needs of younger ones. Recognizing that active children face skin issues from sun exposure and diaper use, the company will introduce a natural SPF product with protection levels specifically introducing exclusive nano technology based products for babies. They are also exploring eco-friendly diaper solutions that reduce irritation for sensitive skin. These innovations will enhance the brand’s offerings while reinforcing its commitment to providing safe, effective, and sustainable skincare options, allowing every child to benefit from Ayurvedic care.