Kansai Nerolac Paints: The Go - To Brand for Diverse Healthy Home Paints

Anuj Jain,Executive Director

Anuj Jain

Executive Director

The organized paints industry in India has been experiencing numerous milestones along with a stellar growth across multiple segments, owing to the diversity in social structures, increase in disposable incomes, easy availability of housing loans, industrial growth, urbanization and a lot more aspects. Unfortunately, only a very few companies in this sphere constantly reshape themselves in line with the unfolding technologies and processes as well as consumer, price and environmental requirements. Kansai Nerolac Paints Limited NSE:KANSAINER)is one such pioneer in the Indian paint realmthat has been running ahead triumphantly for the past 98 years by comprehending & adapting to all kinds of consumer demands, whether it’s related to product, price, process or environment.

Unsurprisingly, the company demarcates as the go-to brand in India that emphasizes on building healthy, safe and convenient products for the consumers along with innovative technologies, by keeping a close track of their expectations and demands of the past, present & future. Recounting the long-standing journey of Kansai Nerolac that came into existence as Gahagan Paints and Varnish, Anuj Jain (Executive Director) asserts, “It is a matter of pride for us that we were the leading company in India to introduce lead-free and low Volatile Organic Compounds(VOC) products into the industry as well as to implement SAP”.

Going Beyond Just Colour
With a brand persona that is intended towards creating a healthier & cleaner environment, Kansai Nerolac endeavours to bring in healthy home paints from new, potential technologies, standing true to its vision – ‘We design solutions that protect, inspire and touch lives everyday’. To further impart convenience and a faster process of painting, the firm delivers various water-based products with premium quality.

With Kansai Paints as a parent
company which has presence countries, Kansai Nerolac strives to deploy a gamut of global technologies & stay abreast of the evolving trends in terms of finish, colour, performance and other facets consumers seek. It invests volumes in terms of technical services to ensure that the concerned product & technology are compatible with the customer’s geography or climate. Additionally, great value is infused across all its products with better finish, sustainability to environmental hazards and also high energy savings.

"Manufactured across five different factories, and state-of-the-art R&D facilities at each factory, Kansai Nerolac’s products are sent to customers only after passing stringent Quality testing"

Products That Speak Brilliance
Today, as Kansai Nerolac Paints is the market leader in the industrial coating segment, which includes automobiles, white goods and industrial paint products, most of the houses have at least one product that is coated with its paint. The firm offers a wide spectrum of products entailing interior & exterior wall paintings, floor & wood coatings, metal enamel paints, and many entrenched across multiple more. The perfect shade combinations and inspiration themes are chosen through regular research that involves suggestions from interior decorators, architects, consumers, colour experts as well as from industries like fashion, garments and others, not to mention its region-specific colour palettes.

Manufactured across five different factories, and state-of-the-art R&D facilities at each factory, Kansai Nerolac’s products are sent to customers only after passing stringent Quality testing. Moreover, with the recent formation of a dedicated R&D facility with advanced research and testing capabilities in Navi Mumbai, the firm envisions reaching an edge above all its peers and also plans on establishing two new manufacturing plants in the coming years.

Eclectic Expertise in Marketing
As paint is more of a feeling that needs to be imbued in the hearts of consumers, Kansai Nerolac directs them towards purchasing its products that has a wide usage and traction rather than the ones in the novice phase. The historic jingle of Kansai Nerolac – 'Ghar Ki Raunak' has indeed captured many Indian hearts as one of the most loved & recalled brand tunes. Demonstrating the versatility in its
product portfolio, Kansai Nerolac has unveiled a new corporate brand campaign featuring its new brand ambassador Ranveer Singh. This campaign delivers a message that as Nerolac Paints is already present in homes in various forms that protect and beautify household products like refrigerators, cars, washing machines and others, it is time to adorn the walls as well with the same everlasting shine.

India’s first acrylic emulsion with a distinct formulation of Mica particles & Marble boosters, Nerolac’s Excel Mica Marble was advertised by one of the IPL teams portraying the product’s exterior performance. ‘Impressions’, India’s first-of-its-kind High Definition interior paint was also exhibited in a campaign highlighting its gloss & better reflection. Recently, the firm has restyled the conveyor belts at the baggage claim area of airports into its own animated shade cards that depict different shades of its paints, for which it was bestowed with ‘The World’s First Shade Carousel Conveyor Belt’ award by 14th OAA. Moreover, Kansai Nerolac has also launched many regional activities like Shera Para, SheraPujo with an iconic DurgaMaa mural in West Bengal and many campaigns on Beauty and Suraksha brands.

All Set for the Future
While creating exposure on the variegated functionalities of its products, Kansai Nerolac is seamlessly investing in the right technologies and manpower to progress ahead in the paint industry. In fact, Nerolac is all set to grab the best opportunities in the market and mould them into healthy and safe products for the consumers.

Key Management:
Anuj Jain, Executive Director
Mr. Jain supervises the firm’s entire sales & marketing bracket along with R&D and Manufacturing with rich expertise in across all domains of Paint

Mumbai(Headquarter)& more than 100 other locations across the country

•Interior Wall Paints
•Exterior Wall Paints
•Wood Coatings
•Metal Enamel Paints
•Paint Ancillary
•Automotive Paint
•Auto refinish Paint
•Powder Coating
•Industrial Paint