Garima Ahuja & Aankush Nagpal
Founders
To reconnect people with their roots, Garima Ahuja and Aankush Nagpal, the siblings founded Florasoul Ayurveda. With the desire to bring back the generations old natural family rituals, remedies, and recipes, the duo established their venture. With a family legacy of manufacturing personal care products for diverse brands as one of Asia’s largest third-party manufacturing facilities, the founders bring a natural business acumen and technical expertise. Combining the infrastructural prowess with a vision to start a personal brand that reimagines traditional beauty for modern lives, they established Florasoul.
Building Rituals
On the mission to build rituals, not just sell products, Florasoul carefully curates every one of its products, rooted in traditional Ayurvedic sensibility but elevated through modern sensoriality. Focused on every aspect from thoughtful textures to deeply considered fragrance notes, and clean, sulfate-free formulations, the brand creates products that feel indulgent but never artificial. “Where most brands lean on Ayurveda for credibility, we treat it as inheritance, something to be respected, not rebranded. We’re not trying to modernize Ayurveda. We’re simply presenting it with the quiet confidence it always deserved”, shares Garima Ahuja, Founder, Florasoul Ayurveda.
With proven ingredients and recipes, the brand curates a broad range of face and body care rituals from facial cleansers and serums to luscious body butters, milks, and scrubs. What sets it apart is the brand’s emphasis on serving a state of being. From its serums calming and brightening the skin to its intense hydration ritual set nourishing the skin and restoring the skin’s health, every product serves a deep purpose.
Beyond product innovation, the brand has introduced a unique tool, the ‘Find Your Skin Ritual’ tool, along with a vedic glossary, offering insightful solutions for every need. Leaving behind the one-size-fits-all approach, Florasoul Ayurveda advocates Ayurveda’s deeply personal approach, reintroducing the depth of ancient wisdom that is intuitive. Bridging the gap between ancient knowledge and modern habits with tech, the brand is enhancing ayurveda’s accessibility without compromising on traditional integrity.
To promulgate its knowledge among modern users, the brand keeps an active Instagram presence, revealing rituals and the philosophy that guides and fuels its efforts. Every post is carefully designed to reflect the values of embody calmness, beauty, and a rooted nature, which are core values behind Florasoul Ayurveda. Sparkling conversations around ingredients, seasonal rituals and some insights on business building with a sibling are all shared to create a space that feels personal, not another trend-chaser.
Carving a Niche
Though blessed with the technical expertise and infrastructure that makes building a brand simpler, Florasoul Ayurveda has overcome several challenges in building its story. Walking the tightrope between reverence and relevance, the brand has committed itself to honoring Ayurvedic wisdom without sacrificing its core for mass appeal. A conscious and honest initiative from day one, without any inflated claims or nostalgic backdrops to attract attention, the brand has focused on growing by serving value.
For the luxury-conscious audience to which it caters, the brand focuses on communicating the authentic values of ayurveda, not just flashing its ethnic aesthetics. Delivering results via products that also embody elegance in texture, scent, and a feeling of ritual, the brand, through its unique sets is carving its niche. Its Mogra & Cocoa (MoCo) range is a perfect reflection of that thinking, offering a soothing cleansing experience, enriched with the richness of ancestral ingredients like Mogra and luxurious cocoa.
“For us, building Florasoul Ayurveda was never just about launching products. It was about bringing back the rituals we grew up with. The oils our grandmother used. The scents that marked seasons. The quiet confidence of ingredients that don’t need translation. One of us leads with structure, the other with soul. But at the heart of it we both believe that beauty should feel like coming home”, adds Garima Ahuja & Aankush Nagpal, Founders, Florasoul Ayurveda.
Not just another brand that sells products, but one that heals and reconnects one to their past, Florasoul Ayurveda is committed to adding meaning to its users’ lives. This vision has allowed the brand to make its mark in a highly crowded sector, and achieve numerous recognitions that celebrate its formulations, philosophies, and the the people behind it.
Envisioning a sustained growth, the company is soon launching a first-of-its-kind ritual for the hair and scalp that reclaims an age-old ingredient used for regeneration and renewal. Unlike anything that exists on the market, the brand is elevating Ayurvedic wellness through this new product. Beyond this ambitious project, the team is exploring ritual-led gift sets and aspires to keep recrafting traditional wisdom for modern life, one ritual at a time. Trailblazers of the Indian wellness market, Florasoul Ayurveda is redefining what authentic ayurvedic products deliver, reclaiming ingredients that have held great value for generations.
To promulgate its knowledge among modern users, the brand keeps an active Instagram presence, revealing rituals and the philosophy that guides and fuels its efforts. Every post is carefully designed to reflect the values of embody calmness, beauty, and a rooted nature, which are core values behind Florasoul Ayurveda. Sparkling conversations around ingredients, seasonal rituals and some insights on business building with a sibling are all shared to create a space that feels personal, not another trend-chaser.
Carving a Niche
Though blessed with the technical expertise and infrastructure that makes building a brand simpler, Florasoul Ayurveda has overcome several challenges in building its story. Walking the tightrope between reverence and relevance, the brand has committed itself to honoring Ayurvedic wisdom without sacrificing its core for mass appeal. A conscious and honest initiative from day one, without any inflated claims or nostalgic backdrops to attract attention, the brand has focused on growing by serving value.
For the luxury-conscious audience to which it caters, the brand focuses on communicating the authentic values of ayurveda, not just flashing its ethnic aesthetics. Delivering results via products that also embody elegance in texture, scent, and a feeling of ritual, the brand, through its unique sets is carving its niche. Its Mogra & Cocoa (MoCo) range is a perfect reflection of that thinking, offering a soothing cleansing experience, enriched with the richness of ancestral ingredients like Mogra and luxurious cocoa.
Though blessed with the technical expertise and infrastructure that makes building a brand simpler, Florasoul Ayurveda has overcome several challenges in building its story
“For us, building Florasoul Ayurveda was never just about launching products. It was about bringing back the rituals we grew up with. The oils our grandmother used. The scents that marked seasons. The quiet confidence of ingredients that don’t need translation. One of us leads with structure, the other with soul. But at the heart of it we both believe that beauty should feel like coming home”, adds Garima Ahuja & Aankush Nagpal, Founders, Florasoul Ayurveda.
Not just another brand that sells products, but one that heals and reconnects one to their past, Florasoul Ayurveda is committed to adding meaning to its users’ lives. This vision has allowed the brand to make its mark in a highly crowded sector, and achieve numerous recognitions that celebrate its formulations, philosophies, and the the people behind it.
Envisioning a sustained growth, the company is soon launching a first-of-its-kind ritual for the hair and scalp that reclaims an age-old ingredient used for regeneration and renewal. Unlike anything that exists on the market, the brand is elevating Ayurvedic wellness through this new product. Beyond this ambitious project, the team is exploring ritual-led gift sets and aspires to keep recrafting traditional wisdom for modern life, one ritual at a time. Trailblazers of the Indian wellness market, Florasoul Ayurveda is redefining what authentic ayurvedic products deliver, reclaiming ingredients that have held great value for generations.
