Sooraj Mullery
Co-Founder & Director
It’s the craft of turning herbs, roots, and oils into remedies that nurture the body from within and care for it from the outside. From skin-loving coldpressed oils to herbal powders that aid digestion and immunity, these products draw on Ayurveda and traditions that have been trusted for centuries. It is in this philosophy that Navta Naturals has found its roots and built its vision.
Navta Naturals, founded in 2022 by husband-and wife duo Sooraj Mullery and Dr Neethu T. N (BAMS, YIC, PGDOH), is a growing name in the Ayurvedic and herbal wellness space. Drawing on Dr Neethu’s extensive expertise as an Ayurvedic doctor, certified yoga instructor, and an authority on the One Health approach, the brand was born out of a passion for delivering authentic, chemical-free personal care solutions.
Initially, Dr Neethu began crafting skincare and lip care products for friends and family, whose overwhelmingly positive feedback inspired the couple to establish a registered brand. With a strong focus on purity, the company avoids preservatives, synthetic fragrances, and harsh chemicals, ensuring products are safe, natural, and rooted in Ayurvedic traditions.
Operating entirely online, Navta Naturals serves customers across India through its e-Commerce platform as well as major marketplaces such as Amazon, Flipkart, Meesho, and TradeSala. Its product portfolio spans lip care, skincare, eye care, Ayurvedic remedies, herbs, Indian spices, and other natural products. Bestsellers include three varieties of lip balms, moisturizing creams, face packs, and the signature ‘Varnyam Oil’, a formulation designed to enhance skin glow and reduce pigmentation caused by sun exposure.
Other notable offerings are traditional kajal, safe even for newborns, and an undereye gel proven to diminish dark circles within three weeks of regular use. “Beyond beauty care, we also offer herbal powders like henna and red sandalwood, along with Ayurvedic preparations such as Rasnadi Churnam for colds and Triphala Churnam for digestion and enhancing overall immunity. We blend ancient Ayurvedic wisdom with modern awareness to create solutions for different skin types while staying true to our cruelty-free promise”, adds Sooraj Mullery, Co-Founder & Director, Navta Naturals.
What sets Navta Naturals apart in the crowded natural and organic market is that the brand focuses on empowering customers with knowledge about Ayurvedic principles, ingredient authenticity, and the effects of chemical-based products on the skin and body. Every interaction, be it a product label, a social media post, or direct customer communication, clearly explains what each ingredient is, why it’s included, and how it benefits the user, without exaggeration or green washing.
Navta Naturals also shares stories about ingredient origins, their Ayurvedic significance, and simple usage routines, fostering a deeper understanding of the products. This honest, story-driven approach helps customers make informed choices, encouraging them to try the products and experience their benefits firsthand. As a result, Navta Naturals has cultivated a base of loyal, repeat customers who value both the purity of the products and the integrity of the brand.
Research & Quality Assurance
At Navta Naturals, every formulation undergoes extensive research and testing before it reaches the market. Rather than relying on generic formulas, the team invests time in creating unique blends that are tested on at least 20 different skin types to ensure comfort, safety, and effectiveness for all users. Each herb, oil, or natural element is subjected to a meticulous two-step verification process. The first involves trusted experts, often from villages and tribal areas, who possess decades of experience in identifying authentic, high-grade materials through their texture, aroma, and behavior.
The second layer of scrutiny comes from Dr Neethu, who possesses both scientific precision and intuitive understanding of traditional formulations, capable of detecting even subtle adulterations or inconsistencies. This layered approach guarantees that every raw material is not only safe and ethically sourced but also potent and effective. “After manufacturing, we test samples from each batch on diverse skin types to ensure safety, comfort, and visible results. Only once a product meets our heritage-based standards and passes every quality check do we share it with our customers”, asserts Dr Neethu.
Dr Neethu T. N, Director
Sustainable & Thoughtful Packaging
Navta Naturals demonstrates its environmental commitment through sustainable packaging practices, working with a partner company that produces recycled, eco-friendly materials. From containers to labels, the brand ensures that approximately 75 percent of its packaging components are environmentally friendly, an impressive achievement for a small business in India, where 100 percent sustainability can be challenging.
All packaging is done entirely by hand, without the use of machinery, by skilled professionals with expertise in careful and precise presentation under the expert supervision of Dr Neethu. This handson, eco-conscious approach not only preserves the natural essence of the products but also aligns with the brand’s larger ethos of mindful and responsible living.
Vision for the Future
As India embraces a more wellness-driven and ingredient conscious approach to beauty, the brand sees its role not merely in expanding its size but in deepening its impact. Future plans include introducing new product categories that remain true to Ayurvedic roots and clean formulation principles, focusing on genuine consumer needs rather than fleeting trends.
Unlike many brands that pivot toward physical retail, Navta Naturals intends to remain an online first company, preserving full control over its product journey and customer experience. This approach avoids the compromises in packaging, inventory management, and sustainability that physical stores often demand. “Our growth strategy is rooted in creating a lifestyle movement that inspires people to embrace purity, simplicity, and self-care. For us, true success is seeing even small shifts toward natural, ethical living”, concludes Sooraj.
Research & Quality Assurance
At Navta Naturals, every formulation undergoes extensive research and testing before it reaches the market. Rather than relying on generic formulas, the team invests time in creating unique blends that are tested on at least 20 different skin types to ensure comfort, safety, and effectiveness for all users. Each herb, oil, or natural element is subjected to a meticulous two-step verification process. The first involves trusted experts, often from villages and tribal areas, who possess decades of experience in identifying authentic, high-grade materials through their texture, aroma, and behavior.
We blend ancient Ayurvedic wisdom with modern awareness to create solutions for different skin types while staying true to our pure and perfect promise
The second layer of scrutiny comes from Dr Neethu, who possesses both scientific precision and intuitive understanding of traditional formulations, capable of detecting even subtle adulterations or inconsistencies. This layered approach guarantees that every raw material is not only safe and ethically sourced but also potent and effective. “After manufacturing, we test samples from each batch on diverse skin types to ensure safety, comfort, and visible results. Only once a product meets our heritage-based standards and passes every quality check do we share it with our customers”, asserts Dr Neethu.
Dr Neethu T. N, Director
Sustainable & Thoughtful Packaging
Navta Naturals demonstrates its environmental commitment through sustainable packaging practices, working with a partner company that produces recycled, eco-friendly materials. From containers to labels, the brand ensures that approximately 75 percent of its packaging components are environmentally friendly, an impressive achievement for a small business in India, where 100 percent sustainability can be challenging.
All packaging is done entirely by hand, without the use of machinery, by skilled professionals with expertise in careful and precise presentation under the expert supervision of Dr Neethu. This handson, eco-conscious approach not only preserves the natural essence of the products but also aligns with the brand’s larger ethos of mindful and responsible living.
Vision for the Future
As India embraces a more wellness-driven and ingredient conscious approach to beauty, the brand sees its role not merely in expanding its size but in deepening its impact. Future plans include introducing new product categories that remain true to Ayurvedic roots and clean formulation principles, focusing on genuine consumer needs rather than fleeting trends.
Unlike many brands that pivot toward physical retail, Navta Naturals intends to remain an online first company, preserving full control over its product journey and customer experience. This approach avoids the compromises in packaging, inventory management, and sustainability that physical stores often demand. “Our growth strategy is rooted in creating a lifestyle movement that inspires people to embrace purity, simplicity, and self-care. For us, true success is seeing even small shifts toward natural, ethical living”, concludes Sooraj.
