In the era of digital transformation, loyalty programs have taken on a new significance, particularly within traditionally unorganized market segments. While loyalty initiatives have long been a staple, the digital shift has opened new avenues for companies to engage with influencers and channel partners. Recognizing this trend, Panther Nails Technologies, established in Pune, emerges as a forward-thinking technology company, specializing in insightful enterprise software solutions tailored to client business needs. With a focus on delivering superior stakeholder value and facilitating seamless access to business companies' bespoke solutions are designed to address clients' specific requirements.

Panther Nails is a tech company that offers proprietary SAAS subscriptions, including warehouse management, contract labor management, and digital loyalty platforms. Founder and Director, Manoj J. Chandak, brings over six decades of family business experience in FMCG and pharmaceutical distribution to the company. The company launched Rasik Loyalty four and a half years ago, a prodigious venture into providing pioneering loyalty solutions to manufacturing industries. MYK Laticrete, a leading provider in India's contruction chemicals sector, is now one of the top clients showcasing the platform's success.

A Comprehensive Suite of End-to-End Loyalty Solutions

Panther Nails provides a comprehensive suite of services covering various domains such as HRM, Loyalty & Promotions, Travel & Expense Management, Accounting & Valuations, Production & Planning, and Goods Traceability. The company's standout offering is an end-to-end loyalty platform, for influencers (painters, carpenters, electricians, fabricators, technicians, plumbers, mechanics, and applicators), channel partners (distributor, dealer, wholesaler, retailer), counter staff, and architects. This platform supports loyalty based on bill amounts, product quantities, and coupon scanning.

"We provide loyalty consulting services, incentive, coupon code generation, branded apps for Android and iOS, website and Whatsapp based platforms, and desktop platforms with various payout services, including swift bank transfers, gift deliveries, brand vouchers, trips, company merchandise, and discounts on subsequent purchases. Through the in-house multilingual customer support seamless operations are ensured. The intuitive dashboards, and analytical reports act as innovation catalysts by providing a cutting-edge performance evaluation to the client company about its ongoing platform thereby helping it in making

informed decision. More importantly, “Panther Nails continuously enhances its loyalty platform with new features and customization, all without extra cost to customers", says Manoj J. Chandak, Founder and Director.

Furthermore, Panther Nails' Rasik Loyalty offers sophisticated features that extend beyond conventional loyalty programs. These features have been integral to the Rasik Loyalty Platform for years, significantly enhancing its value proposition. At the core of the platform is its meet-up functionality, empowering field employees to efficiently organize and track events with influencers, and fostering personalized connections.

Panther Nails' commitment to continuous engineering & innovation has led to the development of a diverse range of solutions especially influencer loyalty solutions tailored to meet the evolving needs of customers

Moreover, Panther Nails facilitates valuable product feedback through in-app surveys, providing essential insights into product performance and service quality for effective marketing strategies. The platform also boasts a comprehensive product catalog, including training videos, data sheets, and installation guidelines, aiding influencers in enhancing their product knowledge. Additionally, the Excel-based application enables seamless data integration for various purposes.

Subsequently, recognizing the paramount importance of data security, Manoj mentions, "We maintain robust data policies to ensure the confidentiality of influencer community data and uphold stringent security standards. We work on a simple ethics that client data is proprietary of client only and not ours", adds Manoj. This commitment to data integrity underscores the platform's dedication to client confidentiality, earning the trust of numerous client companies, even amidst direct competition.

Gearing up with the Loyalty Drive

Panther Nail's goal is to address businesses' specific pain points with tailored solutions. The company adapts to customers' evolving needs, translating them into effective loyalty program solutions. "We collaborate closely with our clients to tackle industry-specific marketing challenges, ensuring our solutions align precisely with their business requirements. Our free customization based on market trends and customer demands, is fulfilled promptly as change requests. With a pay-as-you-go model, there are no upfront heavy investments, enabling scalability alongside growth", highlights Manoj.

Rasik Loyalty, a Secret to Guaranteed Business Growth

Overall, emphasizing Rasik loyalty as a secret to guarantee business growth Panther Nail's 2-step signup with minimal input approach prioritizes expediting signups for influencers, ensuring guaranteed participation of influencers with the program. The multi-lingual app interface and multi-lingual customer support relate and connect the influencers on a more personalized level thus increasing their brand association. The company emphasizes fast, accurate redemptions, boasting a track record of handling over Rs.100 crore redemptions seamlessly thereby proving its capability. Notably, the company's one coupon, multi-category scanning, allows client companies to disburse loyalty points across various categories of distribution channels through a single coupon code. To sum up the company delivers results thus making Rasik Loyalty a connotation to guaranteed business growth.

Future ahead, Panther Nails be at the forefront of revolutionizing loyalty platforms across India and expanding into Asian markets. With a vast presence from north to south, the company proudly admits that it is the market leader in the adhesive industry loyalty service segment, boasting a portfolio of over 20+ major corporate clients. As a self-funded, family-run business, the company has the freedom to innovate without external investors. Its commitment to continuous engineering and innovation has resulted in tailored solutions that exceed customer expectations. Anticipating market demands and staying ahead of the curve, Panther Nails is a rising name in the manufacturing industry's loyalty programs services.