Siliconindia Magazine

The Key to Great Business

Customer loyalty is important to service providers because it enables them to have a continuing relationship with customers, which in turn means repeat business and predictable income. This leads to good word-of-mouth as loyal customers would more likely recommend services to other people, thereby increasing brand reputation and the customer base. When there is loyalty, there is less need to invest money in expensive marketing campaigns that target the acquisition of new customers. Service providers can add value by creating personalized experiences and rewards programs, and by offering consistent service quality in order to build stronger emotional bonds and trusting relationships with customers. Furthermore, loyal customers are more lenient and forgiving when minor lapses in service...