A Big Indian Story : Eco-friendly Lifestyle Brand Helping Indian Artisans to Earn a Better Living

The fashion industry is witnessing a huge shift to-wards sustainable and environment friendly products, thanks to the awareness worldwide amongst masses. Consumers now prefer environment friendly products and this demand has led to many companies and entrepreneurs creating sustainable options for life-style products. Founded in 2018 by co-founders Anuradha & Ram, A Big Indian Story is doing exactly the same by offering sustainable fashion and lifestyle products to the conscious customers and doing their bit to build a sustainable and healthier tomorrow. “Our products are an amalgamation of modern and contemporary designs and uses 100 percent eco-friendly materials to craft the same. We focus on authenticity, sustainability and innovation right from procuring the raw materials to getting the final product o the table,” says Anuradha.

The company endeavors to ensure top-notch quality of all its products, without compromising on any environmental friendly aspect

Along with offering eco-friendly products, the company was founded with a focus to bring forth the traditional Indian crafts and make it easily available for the consumers worldwide to appreciate and use the same. It uses materials such as vegan leather to preserve its reputation as a cruelty-free authentic brand. The product line has a platter to offer ­clothing, bags, jewelry, and accessories.

The company uses innovative plant-based material to manufacture its products. The right blend of the traditional designs and contemporary touch in the products, make A Big Indian Story one of the most desirable brands amongst the consumers who look for unique items for their closets. The designs of the products hail from different parts of India,
representing intriguing and diverse stories from several states.

Sustaining The Artisans & Their Families
Quality is crucial for any lifestyle item to shine in the current extensively competitive era, and the company leaves no stone unturned to maintain the same. A Big Indian Story is an end-to-end fashion brand that minutely scrutinizes every stage of the product manufacturing and incorporates the best methods to get the final product out of its production space.

Without much outsourcing, the company collaborates directly with artisans and craftsmen from different corners of the country, thus offering the best to its consumers. It makes sure to add a traditional feel into all its products by using high quality Indian fabrics, prints and designs. It uses materials such as linen, organic cotton, khadi, and designs such as kalamkari to make its mark prominent in the market.


‘We want to take Indian craft to a wider audience world-wide. In addition, the hands that go into the making of the crafts are seldom recognized and we want to help these small-scale workers, the artisans to be recognized by the world so that they can sustain their livelihood and also pre-serve their skills and crafts,” says Ram.

Cruelty-Free Environment Friendly Products
Every product at A Big Indian Story is certified for durability. The company endeavours to ensure top-notch quality of all its products, without compromising on any environ-mental friendly aspect. It allows its customers to easily place their orders online with secure payment gateways and the products are also packed in biodegradable materials.

Starting with handbags, A Big Indian Story has now grown to a multi-category, end-to-end fashion brand. It has witnessed a 200 percent growth in revenue within a month and is now planning to sell its products to the US and UK.