The fashion industry today faces its own sets of challenges when it comes to quality and comfort. This is majorly due to the dominance that holds style as the priority benchmark rather than quality, as all youngsters around the globe seem to go for edgy outfits rather than comfortable ones. Like it has always been simplicity is a timeless trend and being comfortable with what one wears, is the best way to convey their style statement. India has been competing with global trends, when it comes to turning fashion trends, up a notch, but the best part about Indian designs is the intricate details and fabrics that represent various cultures, sourced from the best. Started in 2020, and its base is Tirupur, 3PIN is a fashion brand driven by the mission to provide authentic designs and quality wear for its customers, that majors in the kids' wear section with mostly 100 percent cotton outfits. The brand has a huge presence in all the leading marketplaces like Amazon, Myntra, Ajio, Firstcry, and more, and is loved across all platforms including its own online store.

Cool & Spunk Collections
The brand provides trends along with quality in its outfits. There are ample options in the kids' range that 3PIN offers and this stands as one of the major USPs that the brand portrays. This is one of the major gaps that customers face in the kids' wear category,

that the range of apparel that satisfies the quality and offers variations in designs. The age that clothing line caters to kids aged from infants to teenagers, offering outfits in 300 plus style options, every season. The brand offers a lot of designs and color palettes that attract customers and offer them options to choose from. "Our Collections have outlook, spunk, and coolness that would certainly lend a style statement. We offer a wide range of casual wear for young & dynamic people. We know how hard it is to find the right comfortable clothing for you and your unique style. Our garments are made from 100 percent cotton for your extra comfort and durability", says Kshitij Gupta, Brand Head, 3PIN.

3PIN is a fashion brand designed to spread happiness. We offer trendy designs and a wide selection of quality products

When it comes to the quality front, 3PIN never fails to satisfy its customers on the subject. This is due to the another USP of the brand and that is the inhouse manufacturing of the apparel. The fabrics are manufactured and processed in the owned facility that offers the right amount of control over quality. The brand possesses the capacity to manufacture 15 lakh pieces per month in the facility whereas the two warehouses owned by the company have ample storage for the units. Another major aspect of the quality front is the quality control process where every apparel is quality checked on different parameters and thus allows a lower rejection rate of the products.

Launching Kids'Innerwear
3PIN started its journey in the pre-corona period with a motive to offer the market the desired range of apparel and incomparable quality. Another pure thought behind the brand was to offer made-in-India products to the customers. "Founded with an honest spirit to offer products at a value-driven price, while leading the way for a socially conscious business, we believe in empowering individuals to create a real and inclusive world", says Kshitij.

3PIN has currently accomplished sales for Rs.10 crores and targets Rs.50 crores in the near future. The short term goal for the company is to launch a premium cotton stretchable inner wear range for kids, ready to kickstart in the next couple of months. After accomplishing the same, the brand further plans to venture into exports.