Varroc: Deploying Tailor-Made Automotive Components to Leading Commercial Automobile Manufacturers

Abhishek Bhardwaj,Head of Brand & Communications

Abhishek Bhardwaj

Head of Brand & Communications

The capacious modern marketing and the ease of outsourcing via globalisation has impelled an extremely challenging automotive components manufacturing environment, thereby resulting in the burgeoning competition between international and domestic manufacturers. While India scores well on Men and Market, it ebbs in scaling-up, new tech implementation and shifty government policies, which effect the business. Rising above ‘Make in India’ with 11 engineering centers, 12,400+ globally diverse talents, 37 world class manufacturing facilities in 10 countries, and 21 distinct product lines committed to quality and delivery, Auragabad-based 'Varroc' leads the global passenger car lighting and two-wheeler components supply.

The availability of world class automobiles at highly competitive prices translates to greater opportunities for automotive component makers. So what makes Varroc standout in this combative market? Varroc drives its growth through its market expertise and continuous technology augmentation by delivering tailor-made solutions as per the clients’ requirements. “As an early development partner for many OEMs for ‘end-to-end’ solutions, we understand our customers’ unique requirements and deliver quality solutions,” concurs Abhishek Bhardwaj, Head of Brand & Communications, Varroc. Taking on the global market competition by expanding its footprints in the commercial vehicle space, Varroc offers an extensive automotive products ranging from advanced exterior lighting systems, power train components, electrical & electronics solutions, body and chassis parts to leading passenger car & two-wheeler manufacturers worldwide.

Varroc’s Manufacturing Divisions
By accomplishing operational excellence, Varroc offers quality design solutions that give customers a competitive edge in
their markets. For instance, Varroc polymer fixates on Indian business and implements innovative solutions to the entire gamut of automotive segments. Aside being the largest polymer solution provider to the two-wheeler industry PAN India, it has the best-in-class paint shops, PU moulding, mirror manufacturing with in-house mould design and seat assemblies, along with world-class tool room facilities. In its conquest over the market via its Electrical-Electronics division, Varroc has heavily invested in state-of-the-art equipment, technologies, manpower and systems to achieve the highest level of quality, competitive cost and timely deliveries. Further, the overall manufacturing facilities are ably bolstered by the division’s hi-tech engineering centre in Pune empanelled with the latest design, simulation, and analysis tools & capabilities to handle novel concept design & engineering for all its product lines.

Varroc has heavily invested in state-of-the-art equipment, technologies, manpower and systems to achieve the highest level of quality, competitive cost and timely deliveries

Moreover, Varroc has a strong track record in the metallic business with its proficiency in design, development, manufacturing, and supply of high performance & cost-effective components through eco-friendly practices. The division has a dedicated modern crankshaft facility to cater to the commercial vehicle segment. With the manufacturing capabilities of hot, warm and cold forging, heat treatment, post heat treatment machining and soft machining, it operates an international forging plant in Italy that supplies large forgings to Caterpillar in Europe for construction equipment.

As a leading global supplier of exterior lighting for passenger cars and commercial vehicles, Varroc Lighting Systems has many marquee car brands as its clients. Leveraging on the manufacturing capabilities and engineering prowess, it collaborates with major OEMs for providing lighting solutions based on performance as well as the aesthetic needs. With four manufacturing plants (two in Europe, one each in Vietnam
& Mexico) and one engineering center in Italy, the lighting system arm of Varroc - 'Triom' is a globally recognised producer of high quality two-wheeler lighting systems, offering full LED headlamps, LED signature lighting for head lamps and tail lamps, as well as LED direction indicators.

The Business Diaries
Varroc commits to recompense the planet and society through its active involvement in rural development, heritage conservation, sponsorship for sports & sports persons, employment schemes, education for underprivileged and environmental initiatives. While Varroc faces the prodigious challenge in Research & Development and Manufacturing due to regulatory requirements corresponding to stringent safety & environmental regulations, the continuous technology up-gradation, timely refurbishment of manufacturing infrastructure, and progression of its potentiality boosts it to pace-up with the transitions. Apart from the conventional marketing channels, Varroc actively participates in various events, expos and tech shows, showcasing its technology and innovative products which give it a great platform to reach out to the customer base and gauge their requirements better. Team-Varroc is united across the world in its adherence to excellence wherein every individual is an embellished member of the company who brings distinguished skills to the team, thereby striving to be the ‘Employer of Choice’ for professionals across multi-facet businesses. Go for Varroc!

Key Management:
Tarang Jain, Managing Director,
As a B.Com graduate from Sydenham College, Mumbai and an MBA from IMD, Switzerland, Tarang is a first generation entrepreneur whose industrial stint and expertise helped him hone his managerial and technical skills.

Office: Aurangabad
Awards and Recognitions:
• Awarded for Overall Performance by Maruti Suzuki India Ltd in recognition in 2016-17.
• Awarded for Excellence in Electronics Manufacturing and Services by Electronic Industries Association of India and many others

Clients: Bajaj Auto, Honda, Hero, Ford, Tesla, JLR, VW, Tata Motors, Daimler,Volvo, Mahindra & Mahindra, General Motors, REML (Royal Enfield), Piaggio and Ashok Leyland