India's Media & Entertainment (M&E) sector in 2025 is going through a deep transformation fuelled by digital acceleration, immersive technology such as high-resolution VR, and a consumer drift towards OTT, gaming, and personalized media. Worth over ₹2.5 trillion and likely to reach $43 billion by 2028 at a CAGR of 8.3 percent, the industry is running ahead of worldwide trends. The growth is propelled by internet penetration, increasing incomes, 5G, and generative AI. Digital has surpassed conventional TV, changing content creation and monetization. Tech-powered VR experiences on platforms such as Funtura reflect the blurring of lines between physical and digital entertainment, positioning India as a global M&E innovation hub.

Funtura is a key division of the LULU Group, which operates across three primary verticals, namely Hypermarkets, LULU Malls, and Funtura. Positioned as an indoor theme park, it is designed to cater to individuals of all age groups, offering a safe, engaging, and enjoyable environment for visitors. Also, it has created a mix of attractions, combining thrilling rides with advanced VR technologies, offering a wide variety of family-friendly games. The park places a strong emphasis on safety and customer service, ensuring a high-quality experience for all visitors. Unlike many theme parks, which are either outdoor or indoor, Funtura operates exclusively as an indoor theme park. This allows it to provide thrilling rides typically found outdoors within a safe, air-conditioned environment, ensuring comfort regardless of weather conditions. The park caters to all age groups and includes a broad array of amenities. Visitors can enjoy food options, first aid facilities, trampolines, bowling, bumper cars, various rides, and much more. Whatever the attraction, it strives to offer something for everyone.

Powering Safe Thrills with Smart Tech & Seamless Experiences

Safety is Funtura’s top priority, with a dedicated technical team performing daily checks and preventive maintenance on rides. All rides at Funtura undergo regular TUV certification tests that involve comprehensive inspections of safety components and expected operational lifetime. Funtura operates through well-coordinated teams which unite technical staff and operational staff and marketing staff to deliver peak guest satisfaction. The marketing team

reaches guests on social media channels and promotes apps and works alongside schools to deliver entertainment services simultaneously as the buying team selects rides that align with market demand. The flawless integration of Funtura’s departments makes sure the company keeps growing while maintaining excellent safety standards and innovative solutions together with outstanding guest experiences.

Funtura faces challenges in retaining existing guests and attracting new ones. To tackle this, the team analyzes guest data and introduces upgrade and loyalty programs. By incorporating cutting-edge technologies, like the 'Zero Gravity' ride, and engaging through social media, it strengthens connections and fosters lasting guest relation -ships.

Recently, it has launched its Funtura app, which has received an excellent response within a week. Previously, guests often had to wait in line to recharge, especially during promotional offers. After conducting a market survey, it aimed to provide guests with a more convenient way to recharge, aligning with the growing use of UPI and wallet apps. The app has made it easier for Funtura to engage with guests, understand their preferences, and offer tailored promotions, ensuring a smooth recharge experience.

Funtura is not just about fun, it’s about creating safe, innovative, and inclusive experiences through technology, teamwork, and a deep understanding of guest needs

Redefining Fun with Care & Innovation

Funtura offers three card tiers, namely Regular, Plus, and VIP, with the VIP card providing a 10 percent discount on games and additional perks. By offering tailored benefits, Funtura ensures VIP guest retention. Engaging with guests and addressing their needs, Funtura prioritizes exceptional service, recognizing that quality service is key to guest loyalty.

“At Funtura, we are strongly focused on exploring renewable energy solutions as part of our long-term strategy. Although in the exploratory stages, we are dedicated to incorporating sustainable practices. In addition to offering electronic-based games, we also provide mechanical games, carefully evaluating their energy use to support environmental sustainability. We are actively involved in social causes, ensuring our efforts align with industry standards and evolving sustainability trends”, says Vasim Ahmed Khan, Manager (Operations), Funtura.

Funtura provides a dedicated birthday party area for special occasions. Recently, a VIP guest hosted a birthday for 120 children and their families, expressing concerns about safety. The team ensured security at the entrance, child tagging, dedicated hosts, first aid kits, and CCTV coverage. The guests were impressed with the food and cake provided. Though they brought their own cake, they were so pleased that they ordered an additional Funtura cake to take home. It ensures a memorable experience by understanding guest needs and offering exceptional service, especially for events such as birthday parties. Also, Funtura operates within the IAAPA industry and has received an award for having the best rides, highlighting its significant impact and excellence in the entertainment sector.

Looking Ahead

Funtura is expanding its offerings by introducing new rides and arcade games. One of the upcoming attractions is the Balloon Wheel, which is currently being manufactured and will soon be added to the park. Furthermore, it plans to open additional locations across the country. The team is in talks with various developers and real estate operators to ensure the brand's growth, with a strong focus on a strategic and well-planned roadmap. Overall, the future looks very promising for Funtura.