We are what we eat. Today, thanks to the growing awareness, more and more Indians are becoming conscious of what we eat. And milk has been an integral part of human life since time immemorial. But the commercial milk today is far different from that in older times, which has led to many complications – milk adulteration, lactose intolerance, rampant use of oxytocin leading to hormonal imbalances and so on. The $100 billion+ dairy milk market in India desperately needs a substitute that is as tasty, nutritious, affordable and without any harmful side effects.

Veganday aims to address this issue with its Smart Milk Solution, for anyone looking to cut or replace commercial dairy from their diet. Their IIT Team has innovated a patent pending technology, creating the concept of plant-milk bases. These plant-milk bases turn into fresh & creamy plant-milks on blending with water for just 1 minute.

It’s SMART as it reduces the packaging and shipping footprint by 10 times, resulting in approx. 50 percent cost savings. That’s because pre-packed plant-milks (like tetrapacks) are 90 percent water. So a small 500g jar of the plant-milk base replaces 6 tetrapaks (1L each). And since there is no water, these plant-milk bases are shelf-stable for more than 6 months at room temperature, without the need for preservatives, thereby opening up export possibilities.

They offer all plant-milk variants – Almond, Cashew, Oat, Soy, Coconut. All with zero added sugar, cholesterol or preservatives, and fortified with Vitamins B12 and D. On top of that, they created a new variant which they call ‘Milky Magic’. Made from a combination of Almonds & Cashews, yet available at A2 milk pricing, this variant smells, tastes and works just like dairy-milk. You can make kadak chai, creamy cappuccino, delicious kheer and even fresh curd. It’s perfect for those looking to transition without compromising on taste.

Brand Building & Customer Delight

The company’s patent pending innovation, superior product quality & post delivery service is helping it establish a strong consumer brand, not just in India but also within the Indian diaspora outside the country. Some customers are so delighted with the taste of Milky Magic, they’re carrying a full suitcase (~15kg) of this plant-milk base, that’ll make 150L and will last them for 6 months. Their Amazon and website are studded with heartfelt reviews and wishes for the company’s success.

At the core, our company’s mission is to make this world a healthier place, for humans, animals & the climate, one day at a time

The company understands that splurging on performance marketing can generate short term topline push, but it’s the product delight and repeat rate of customers that’ll determine its long term success. Having in-house manufacturing capability allows Veganday to tweak the formulation real-time, in line with market feedback.

The biggest strength of the company is its team. White Akshat Jain (Founder) comes with venture capital experience, Prakhar Sharma (Co-founder) is a self-taught food scientist. When passion, proficiency and perseverance come together, even those with zero food industry experience can make ground-breaking innovation.

Future Endeavors & Fundraise

The company has established its presence both online (website, Amazon, Jio) and offline (cafe, corporate, weddings, spiritual institutions). It is now rolling out Instant Pre-Mixes (for Coffee & Chai), targeting expansion in the hotels and airline industry. The company has been able to raise capital via an angel round to move aggressively.

“At the core, our company’s mission is to make this world a healthier place, for humans, animals and the climate, one day at a time”, Akshat Jain, Founder & CEO, Veganday.