The fashion segment is one of the biggest contributors to the e-Commerce industry of India with the highest order volume. Setting new benchmarks in the e-Commerce industry amid the pandemic, the online fashion industry in India continued to demonstrate overall 51 percent growth in FY21 and 66 percent growth on various brand websites according to economic times. Social media act as a productive platform for marketing and enables brands to reach globally. In this sector of fashions and clothing, Tinted is one of the leading brands established in 2010 as an offline business, and having spread its wings over the years, the company is committed to providing great quality products at reasonable prices.

"The customers find it difficult to get a great quality product at affordable prices. Earlier body hugging t-shirts were not normal in the market which motivated the owner to work in the field. Being a fitness enthusiast; I found it difficult to get hands-on an affordable body hugging T-shirts in the market, which led to me an idea for TINTED. Tinted was made with clear intentions to give the consumers a great quality product at an affordable price with a trendy style. Also, we value all our customers and the idea is clear we don't want to lose their trust in our brand which motivates us to serve them with great quality products so they feel every single penny spend is satisfactory", “Saurabh Gumber, Founder & CEO, Tinted.

Today, Tinted offers a vast range of categories for both men and women

targeting Gen-Z and millennials in society. In the men's sections, they have T-shirts, track pants, Chinos, Shorts, Co-ord sets, Jackets, Cardigans, Tank tops, Sweatshirts, and more. In the women's sections, it offers Tops, T-shirts, Tanks, Jeggings, Leggings, Trackpants, Trousers, Shorts, Jump-suits, Dresses, Shirts, and Co-ord sets, and others. Tinted mainly targets the audience between the ages of 18-35 of all genders. To add to it, top category Men's Cardigan is its top performing product to date.

Tinted's current plan is to regularly come up with new designs and enter the quick commerce business

The company was initially started in the continuation of the family business. Further, the gained experience in production, sales, and operations while working helps the company to grow. Since 2017, Varun Kalra has been associated with Tinted since 2017. In early 2022, because of their healthy business relations, Tinted decided to associate, and Varun started his journey with Tinted as COO of the organization. Rudit Wadhwa handles the department of Buying and sourcing and he provides smoothed line of the procurement part and added new vendors to the list too. Tinted is known for its great quality and trendy design products and has a plan to stick to it. Tinted also keeps a great social media presence which helps the brand in being relatable to gen-z and millennials of the society.

"In April 2020 when we all were going through a pandemic and with no certainty of the future I and my team came up with the idea of launching our website with a broad category of products for both men and women. We finally launched our website in September 2020 and enter the D2C market. Today we are growing daily and our next upgrade is to enter the quick commerce industry and set up retail stores by the end of 2022”.adds Saurabh.

Future Roadmap
Tinted’s current plan is to regularly come up with new designs and enter the quick commerce business. Simultaneously, the brand is also planning to work on its Omni channel sales and open up a retail store. “We are also working with social media creators to build a community that can represent us. We will soon be launching our app and entering the quick commerce business alongside also be working on setting up general trade and modern trade for a better customer experience. Additionally, we are also coming up with the Franchise model for our Brand so as to expand in offline business with Omni channel strategy”, signs off Saurabh.