Ricoh India: Leading the Market with Impeccable 360 O Solutions

Manoj Kumar,CEO & MD

Manoj Kumar


Automating routine office functionalities to enhance efficiency is not an option in today's digital world. As the skyrocketing adoptionof technology has opened up multitude of avenuesin this industry, Ricoh India, India's Office Automation products , Solutions & IT services company, is significantly expanding its reach into every nook and cranny of the market. The Tokyo headquartered global company with numerous offices across 200 countries worldwide stands tall as India's top-notch brand in every realm it operates in.

Ricoh has emerged into a one-stop-shop from being a linear organization by integrating its three domains - Printing & Document Management Solutions, IT Services and Communication systems under a single roof to meet end-to-end needs of customers in office automation domain. This has led it to achieve more than 50 percent growth rate for the past couple of years. This 360o solution business approach has also raised its market share 26 percent in A3 Multi function Printers crowning Ricoh as the market leader. Besides holding third position in production printing market with an outstanding 14.6 percent market share, the company also ranks around 56 in the hyper competitive IT services segment amidst 6000 providers. Ricoh's tagline 'Imagine. Change.' embodies its philosophy of helping companies transform the way they work and harness the collective imagination of their employees. This tagline underlining its beliefs differentiates it from its competitors and also conveys the energy of its brand.

Innovative Solutions

Being one of very few company that has rolled all the features of
asystematic company, OEM and solution architect into one, permits Ricoh to amalgamate the power of its technology solutions with the OEM hardware devices on which solutions work; thereby adding massive value. Though its offerings can be utilized by customers across the entire spectrum, Ricoh's prime focus is on crafting specific solutions for specific Industry verticals such as healthcare, education, BFSI and manufacturing verticals. These home-grown technology solutions tailored to answer their unique needs have been enhancing its customers' efficiency radically.

Ricoh sets its brand value further atop from its rivals with its capability of developing customized applications & solutions to meet specific needs of its customers.

Ricoh sets its brand value further atop from its rivals with its capability of developing customized applications & solutions to meet specific needs of its customers. The company that invented spherical camera market has recently launched RICOH THETA S, a new version of spherical camera with enhanced features that is capable of taking 360o panoramic view, which is a great success in several industries. Another recent innovation called Huddle Room solutions, a digital work space equipping small conference areas with audio, video and display technology that enables separate participants to view detailed information and images on a digital HD screen in collaboration via virtual private network; thus enabling teamwork and collaboration much better than traditional conference room meetings.

Inculcating Synergy

Noting that Ricoh operates in three business domains, it cultivates great synergy amidst its team members in all these verticals and inculcates the culture of team work to preserve its position as a
one-stop solution provider. It has
specifically trained a dedicated team on enterprise account management, since customers seek integrated technology providers. The company that lays immense emphasis on learning & development doesn't confine it self to technology training, but also include soft skills aspects like behavioural training to its portfolio. Besides maintaining an attrition rate at less than 15 percent, which is significantly lower than industry average, Ricoh is catnip for talented people, since its brand is regarded high in the market when it comes to employment opportunities.

Infiltrating Remotest Areas

As more business opportunities are arising from remote areas of India, it is anecstatic challenge for Ricoh to penetrate deeper into those areas directly by improving enterprise account management as well as via strengthening its alliance networks by formulating better channel management strategies."Plans are also afoot to tap the huge potential in commercial business arena. We target to capture much larger share of market by shedding the spotlight on growing our service business, sustained focus towards developing vertical specific solutions and aggressively promoting our document management business," reveals Manoj Kumar, MD& CEO, Ricoh India.

Ricoh intends to roll out more innovative value added technology services and solutions to surge a head of the competition in the price sensitive Indian market. The company envisions emerging into the most trusted partner for its stake holders - employees & customers in the office management segment and expand its coverage in every part of the country. Constantly upgrading its infrastructure keenly to accommodate these plans, the day is not far when its vision will come true.