Kashish Kharakia & Nitin Jain
Directors
The industry is also experiencing a shift in customer sentiment as brand value and preference of organized retail is increasing. Within this realm, Jewell, a brand of Ozell Cooner, shines as a pioneer, revamping the paints and coatings sector with its innovative products, and customer centric approach. Formulating exclusive products designed with careful consideration of what the customers want, the company leverages technology and innovation to distinguish itself as a provider of world-class collections of paints and surface coatings.
Catering To Diverse Audience Needs
Since its establishment, Jewell has been dedicated to providing consumers with painting and coating solutions that meet the demands of the customers, which has enabled it to remarkably grow over the years. Today, the firm owns three state-of-the-art manufacturing facilities, and an overall advanced infrastructure along with 16 depots located across states and union territories in India. With its robust distribution system, the company caters to a broad audience, ensuring consistent supply of products all across.
"My friend Kashish Kharakia and I launched the brand Jewell in 2013 with a vision to build an innovation and technology driven company. The initial journey entailed strong market research and in-depth demand-gap analysis of consumer behaviors. We identified that Indian consumers were becoming more learned and conscious of the products they were utilizing and with the rise of the digital era, they had started exploring global trends and wanted manufacturers to deliver in line with these global standards. After a tireless journey across the country, exploring the requirements, and understanding the intricate details of the upcoming shift in the paint industry, we decided to provide the solution to the consumer pain points under the brand name Jewell. With a keen eye for innovation and unwavering commitment to excellence, we cater to a diverse clientele, from residential homes to commercial establishments”, shares Nitin Jain, Director, Ozell Cooner.
Unparalleled Painting Experiences
Jewell offers a broad range of water-based and solvent-based decorative and wood coatings that transform spaces and elevate aesthetics. The key range of products include waterborne interior emulsions, water borne exterior emulsions, under coats, solvent borne topcoats, and solvent borne undercoats. However, the products are just a portion of what makes the company so unique. Beyond products, Jewell also offers extensive information and solutions for picking the right color.
“Our commitment to delivering superior products and exceptional customer experiences sets us apart in the market. We offer the perfect palette of colors and finishes to transform your spaces into works of art. With Jewell, your vision for stunning, vibrant spaces is just a brushstroke away. We stand out as pioneers in the sector as we came up with an ultra-luxury range designed to meet the highest standards of quality and performance. We were also the first to introduce high-sheen and latex paints in India in 2013”, adds Nitin Jain.
“We offer a touch and feel experience of the products to the customers through shade cards and catalogues helping them choose the ideal sheen for their projects. We provide a visual representation of the colors through sample demonstrations, thereby enabling clients to see how different shades would look under different lighting. We have
introduced digital tools such as online color visualizers and augmented reality apps which help clients virtually preview different paint colors and finishes in their space. By offering such an interactive experience, the company is elevating the entire paint and surface coating experience for customers, providing them with tools for better decision making”, states Nitin Jain.
The company extensively integrates technology to drive business success, by fostering innovation and continual advancement to new frontiers. From the development of state of-the art manufacturing units to produce avant-garde sustainable products of international quality, to leveraging it to provide a complete selection experience and building an online presence despite largely remaining an offline business, the company has seamlessly incorporated technology to enhance its operations. It uses ERP to streamline the supply chain and automate day-today operations. A robust CRM system is in place to engage with customers to drive retention and business growth. The Dealer Management System (DMS) helps in effectively managing the dealers across multiple locations.
“We have created an ‘ultra luxury’ category with brands like ‘Attitude’ and ‘Best House’ under the umbrella brand of ‘Jewell’ which was virtually non-existent in India. Consequently, since inception we have witnessed remarkable growth and expansion. We have grown at a staggering 40 percent year-on-year. We have a robust network of over 1500 dealers across North, Central and East India, and have plans to expand our footprints to West and South India as well”, further shares Nitin Jain.
Beyond Painting Expertise
In addition to being committed to customer satisfaction and setting new benchmarks, the company is closely involved in environmental initiatives. To align its practices with environmental regulations and ensure cleanliness while minimizing waste production, Jewell stays abreast of local, national, and international environmental regulations pertaining to paint manufacturing, handling, and distribution. Moreover, use of eco-friendly ingredients in the formulations that are non-toxic as well is another key step followed.
Jewell has recently launched Fresh Air, India’s First Zero VOC paint, reinforcing its concern for the environment. Fresh Air is a revolutionary product that is made of natural ingredients making it safe for children, pets and the overall planet. It comes in an innovative 'Twist & Pour' Recyclable Plastic Container with a built-in spout that prevents spillage and wastage of paint. Moreover, it has been launched with an additional 2.5 litre pack size to offer choice to the discerning customers.
To ensure success of its operations, the company has implemented an efficient production process which has minimized energy consumption and waste generation, and has implemented well-configured waste management practices including recycling and repurposing practices. Water is recycled and reused, leaving zero discharge of water or pollutants, as the commitment to a sustainable future. Furthermore, Jewell is investing in clean technologies like water-based paint formulations that minimize pollution and help reduce emissions, thereby improving air and water quality. Beyond these proactive steps the company also offers employee training on environmental best practices and promotes a culture of environmental responsibility within the company. Taking this endeavor one step further, the firm engages with key stakeholders including customers, suppliers, regulators, and local communities in order to enhance its environment-friendly practices more through critical feedback and suggestions.
Future Roadmap
Being the trailblazer of India’s paint industry, Jewell has a vision to become the industry leader in the luxury paint segment in the coming years, setting new standards for top-quality products in the market. As the brand gears up to enhance its market share, the firm has been recently converted into a public limited company under the name Ozell Cooner.
“It has been our endeavor to constantly innovate and push boundaries. In line with this commitment, we manufacture paints with stringent environmental standards. Our products are eco-friendly and we strive to minimize the use of high emission raw-materials. We have also brought a sea change in packaging, introducing color paint buckets”, further adds Nitin Jain.
With this vision, the brand is focused on developing innovative products that offer the quality and benefits of premium ranges, while being affordable. Through such dynamic steps, Jewell is poised to achieve its goals, and unparalleled success in years to come.
The company extensively integrates technology to drive business success, by fostering innovation and continual advancement to new frontiers. From the development of state of-the art manufacturing units to produce avant-garde sustainable products of international quality, to leveraging it to provide a complete selection experience and building an online presence despite largely remaining an offline business, the company has seamlessly incorporated technology to enhance its operations. It uses ERP to streamline the supply chain and automate day-today operations. A robust CRM system is in place to engage with customers to drive retention and business growth. The Dealer Management System (DMS) helps in effectively managing the dealers across multiple locations.
Being the trailblazer of India’s paint industry, Jewell has a vision to become the industry leader in the luxury paint segment in the coming years, setting new standards for top-quality products in the market
“We have created an ‘ultra luxury’ category with brands like ‘Attitude’ and ‘Best House’ under the umbrella brand of ‘Jewell’ which was virtually non-existent in India. Consequently, since inception we have witnessed remarkable growth and expansion. We have grown at a staggering 40 percent year-on-year. We have a robust network of over 1500 dealers across North, Central and East India, and have plans to expand our footprints to West and South India as well”, further shares Nitin Jain.
Beyond Painting Expertise
In addition to being committed to customer satisfaction and setting new benchmarks, the company is closely involved in environmental initiatives. To align its practices with environmental regulations and ensure cleanliness while minimizing waste production, Jewell stays abreast of local, national, and international environmental regulations pertaining to paint manufacturing, handling, and distribution. Moreover, use of eco-friendly ingredients in the formulations that are non-toxic as well is another key step followed.
Jewell has recently launched Fresh Air, India’s First Zero VOC paint, reinforcing its concern for the environment. Fresh Air is a revolutionary product that is made of natural ingredients making it safe for children, pets and the overall planet. It comes in an innovative 'Twist & Pour' Recyclable Plastic Container with a built-in spout that prevents spillage and wastage of paint. Moreover, it has been launched with an additional 2.5 litre pack size to offer choice to the discerning customers.
To ensure success of its operations, the company has implemented an efficient production process which has minimized energy consumption and waste generation, and has implemented well-configured waste management practices including recycling and repurposing practices. Water is recycled and reused, leaving zero discharge of water or pollutants, as the commitment to a sustainable future. Furthermore, Jewell is investing in clean technologies like water-based paint formulations that minimize pollution and help reduce emissions, thereby improving air and water quality. Beyond these proactive steps the company also offers employee training on environmental best practices and promotes a culture of environmental responsibility within the company. Taking this endeavor one step further, the firm engages with key stakeholders including customers, suppliers, regulators, and local communities in order to enhance its environment-friendly practices more through critical feedback and suggestions.
Future Roadmap
Being the trailblazer of India’s paint industry, Jewell has a vision to become the industry leader in the luxury paint segment in the coming years, setting new standards for top-quality products in the market. As the brand gears up to enhance its market share, the firm has been recently converted into a public limited company under the name Ozell Cooner.
“It has been our endeavor to constantly innovate and push boundaries. In line with this commitment, we manufacture paints with stringent environmental standards. Our products are eco-friendly and we strive to minimize the use of high emission raw-materials. We have also brought a sea change in packaging, introducing color paint buckets”, further adds Nitin Jain.
With this vision, the brand is focused on developing innovative products that offer the quality and benefits of premium ranges, while being affordable. Through such dynamic steps, Jewell is poised to achieve its goals, and unparalleled success in years to come.
