The growth of packaged food market attributes to innovations in processing techniques for extending the shelf life of food products. Improvement in retail infrastructure, which has increased the availability of packaged foods with options of free home delivery and different promotional offers, has opened avenues for the growth of the packaged food market.

India’s first quinoa brand, Queen’s Quinoa, has specialized in producing Quinoa and its value-added products since 2013. The company serves its superfoods, super seeds and super snacks to more than a million customers across airlines, cinema halls, hotels, modern trade and online. The notion among consumers about the adverse effects of packaged products hinders growth and is a significant restraint to the global market. The trend, as translated in the food processing industry, is for the products that come in eco-friendly packaging.

Lack of awareness among consumers about healthy options in the market like Quinoa is another major challenge. Queen’s Quinoa pioneer in supporting Project Anantha, 2013, initiated by Govt. of India for Quinoa cultivation, leading to the selection, development and finalization of Quinoa farming in the state of Rajasthan. The company uses tin cans for packaging instead of plastic which are reusable and recyclable.

”The knowledge, expertize and passion has helped Queen’s Quinoa to become the only company in India to have a state-of-the-art processing facility that produces value-added products", speaks Manish Goyal, CEO, Queen’s Quinoa.

Delivering Nutritious & Delicious Food
Queen’s Quinoa works across seed management, procurement, farming practices, farmer support, cultivation, harvesting, processing and conversion to various end products providing healthy feeding alternatives in India and International markets. The product portfolio includesOrganic and Non-Organic Quinoa Grain, Cold-Pressed Quinoa Flour, protein- rich Quinoa Flakes, Quinoa Pasta, Ready to Eat Quinoa Chips and Baked Quinoa Crisp, Quinoa Protein Bar and many more.

It also manufactures India’s only Organic Cold Pressed Quinoa Flour, used to make products like bread, cookies, brownies, cakes, and biscuits, resulting in no protein loss of Quinoa. “Queen’s Quinoa caters to varied individuals ranging from gluten resistant, fitness enthusiasts to diabetic patients, pregnant ladies and offers protein-rich diet", speaks Manish Goyal. Queen’s Quinoa operates across the entire value chain - from Seed to Feed having 100 percent Organic, Glutenfree, Non-GMO Project Verified and Vegan-Friendly quinoa products. It has partnered with various central and state governments and universities to develop quinoa varieties in India.

The knowledge, expertise & passion has helped Queen’s Quinoa to become the only company in India to have a state-ofthe- art processing facility that produces valueadded products

Conjointly, the company provides hand holding to the farmers for cultivation and taking the harvest from them. Queen’s Quinoa is distributed nationwide and retailed through leading partners like PVR, Indigo Airlines, Godrej Nature’s Basket, Food Hall, Spencer’s, and all leading online platforms. The company is also a pioneer in the technology for quinoa processing that was not available in India and indigenously created customized machines according to Indian requirements. Queen’s Quinoa is also certified by ISO and follows GMP in the facility, thereby passing all quality checks in the companies. It caters to 200 and more cities with the second rank in online sales in India. Queen’s Quinoa is looking forward to the commanding role in educating people about Quinoa and its benefits. Dedicated to innovating the product and increasing outreach internationally, the company is also targeting the retail segment. Queen’s Quinoa strives to make a difference in people’s lives with a solid commitment to excellence.