Sanjay Chowdhury
Vice President & Business Head
The Protective Coating division popularly known PROTECTON has dominated and established their leadership in the heavy-duty Protective coating segment for decades. Sanjay Chowdhury, Business Head of Berger Paints , says, “We have an eye for detail and our focus is on innovation. We pay heed to customers’ requirements and collate ideas from the team. To build trust, we go the extra mile to help them out, and that is what has positioned us as the fastest-growing company. Berger is growing faster and better, which can be seen from the industry ratings in the last few years. We shall continue to do so with innovative product ranges in the coming years.”
Berger boasts of a vast product basket catering to varying consumer requirements through specific product segments, namely, architectural coatings, protective coatings, powder coatings, wood coatings, automotive paints, floor coatings, pipe coatings, construction chemicals, and admixture range.
Berger Innovation is found in introducing
products like Waterproof putty, safe and Hygiene express painting solutions and unique of waterproofing solutions, DTM Coating, Fluro paints, All Surface Primer etc are some common examples of Berger’s innovative approach and unique product placement in the market. Sanjay adds, “Protecton, the protective coating range had brought in for the first time in India, the Water Based Black Asphaltic Paint to become the proud exporter of paints for Drinking Water application ensuring Water Quality as per UL /ANSI / NSF 61 standards. With internationally reputed leaders in Passive Fire Proof Segment, we could bring local manufacturing to UL approved standards, water-based intumescent paint and again be the first in the country.”
Extended Range of Products
Sanjay adds, “Protecton - the high-performance coatings division of Berger has always been the backbone support to the leading brands for its capability to cater to Infrastructure and Industrial houses. The strength has always been the long-term durability offerings and the VOC reduced product lines.” The innovative intent in the approach of operations and designing has been significant. It is a rationale for Berger being a trendsetter with its increasing focus on internal pipe coatings for transmission of gas and water following international specifications.
Sanjay continues, “Protective coatings are a wide range, each with its functional characteristics offering corrosion resistance, heat resistance, chemical resistant, permeability to water and other stored liquids, abrasion resistance, and in case of floor coatings to provide anti-static or high voltage insulation etc. Many products in these lines were introduced, be it for protection of mild steel, concrete as used in bridges across the sea or those used in metro-rail projects and the latest products to ensure waterproofing of concrete structures and passive fire protection of steel or concrete structures which are used in infrastructure projects.”
Berger has an R&D segment with a core of its in-house talents with decades of working experience in this industry. The company prides itself on being the main contributor to creating beautiful products and achieving international standards. It is focused on gaining more advanced products on aspects of environmental friendliness along with long duration and low energy requirement in installation, subsequently focusing on objectives of cost efficiency and maintaining its competitive dominance in the market.
Berger has witnessed an appreciation from its consumers, being rationalised its dominance in the market. The Berger Protecton is a distinct market leader because most customers prefer BERGER PAINTS as PROTECTON never sells products but sells solutions.
Extended Range of Products
Sanjay adds, “Protecton - the high-performance coatings division of Berger has always been the backbone support to the leading brands for its capability to cater to Infrastructure and Industrial houses. The strength has always been the long-term durability offerings and the VOC reduced product lines.” The innovative intent in the approach of operations and designing has been significant. It is a rationale for Berger being a trendsetter with its increasing focus on internal pipe coatings for transmission of gas and water following international specifications.
Sanjay continues, “Protective coatings are a wide range, each with its functional characteristics offering corrosion resistance, heat resistance, chemical resistant, permeability to water and other stored liquids, abrasion resistance, and in case of floor coatings to provide anti-static or high voltage insulation etc. Many products in these lines were introduced, be it for protection of mild steel, concrete as used in bridges across the sea or those used in metro-rail projects and the latest products to ensure waterproofing of concrete structures and passive fire protection of steel or concrete structures which are used in infrastructure projects.”
Berger has an R&D segment with a core of its in-house talents with decades of working experience in this industry. The company prides itself on being the main contributor to creating beautiful products and achieving international standards. It is focused on gaining more advanced products on aspects of environmental friendliness along with long duration and low energy requirement in installation, subsequently focusing on objectives of cost efficiency and maintaining its competitive dominance in the market.
Berger has witnessed an appreciation from its consumers, being rationalised its dominance in the market. The Berger Protecton is a distinct market leader because most customers prefer BERGER PAINTS as PROTECTON never sells products but sells solutions.
