Kodak: High-Quality and Affordable Made-in-India Smart TVs

Avneet Singh Marwah,Director & CEO

Avneet Singh Marwah

Director & CEO

Who doesn't remember going on vacations and having to pack enough film rolls with a Kodak camera? Founded in 1888, the Eastman Kodak Company was a stalwart in photography and a frontrunner in producing photographic film throughout the 20th century. The company's tagline Kodak Moment became popular across the globe and even found a place in the Oxford Dictionary. Fast forward to 2016, when the Eastman Kodak Company decided to partner with SPPL, an Indian original equipment manufacturer (OEM) of LED TVs, and thus was born Kodak TV, which is now one of the most affordable smart TV brands in India. Kodak TVs start at Rs. 8,999 and are priced lower than most other television brands without compromising on the quality to fit every pocket while addressing a wide range of Indian consumer needs.

Besides being the first Indian TV brand to officially partner with Google for Android, Kodak TV is a pioneering ‘made-in-India’ smart TV manufacturer. “We completely endorse Make in India. Today, we are one of the few Indian companies closely competing with the Chinese mobile brands that have entered the television business,” highlights Avneet Singh Marwah, Director and CEO of Kodak TV. The company has a complete backward integrated process in India from moulding and surface mount technology
(SMT)machines to clean room and assembly lines, everything happens in India.

SPPL's 30 years of experience helps Kodak TV better understand the consumer demands across different regions, languages, and cultures of India. One of the many positive outcomes of this experience includes a custom setting for the brightness and contrast of the television display, which separates Kodak from Chinese TV brands. "We have tailored a vivid picture quality setting that resonates with India's identity as a land of rich colours and vibrant festivals," explains Marwah. Furthermore, Kodak TV offers box speakers with 40-watt output bolstered by Dolby Digital/DTS technology for its flagship products, thus eliminating the need for an external sound bar. Users have access to over 6000 games and applications, including over-the-top (OTT) applications in Hindi, English, Tamil, Telugu, Kannada, Marathi, and Bengali. Also, to address the changing content consumption patterns due to COVID-19, Kodak has launched Android TV models that optimise data usage across 5,00,000 movies, shows, games, and music available on Google Play Store.

SPPL's 30 years of experience helps Kodak TV better understand the consumer demands across different regions, languages, and cultures of India

Kodak TVs are available on all online platforms Flipkart, Amazon, Tata Cliq, QThree and Reliance Digital with delivery available across 17,000 pin codes in India. In addition, the company has an offline presence in 14 states already through chain stores and large format retailers (LFRs) and plans to touch more than 80 percent of the districts in India within the next two years. Kodak TV has also invested about 200 crore rupees in constructing a new plant at Hapur, Uttar Pradesh, which will have the capacity to produce one million televisions annually. At the same time, increasing the number of service centres from 550 to 700 and warehouses from 28 the number was 14 in 2016 to 40 is also part of Kodak TV's immediate expansion plan. With more warehouses, the company aspires to reduce the delivery time to 48 hours and bring the demo time under 24 hours.

"While Kodak TV continues to grow under the astute leadership of our chief managing director and chairman Amarjeet Singh Marwah, we shall continue our R&D efforts by focusing on ways to incorporate artificial intelligence (AI) and the internet of things (IoT) for an enhanced user experience," concludes Marwah.