Jaipur Watch Company: A Brand Driven by the Innovative & Individualistic Watch Creation Idea

A brand story is critically important to selling a product, or service, especially today when the competition is fierce. They are only the visionaries who take up this challenge and change something about competition in a unique style, pursuing their hobby as a business valiantly. Jaipur Watch Company (JWC) is a brand story depicting such valor and passion of an entrepreneur Gaurav Mehta. As a young history obsessed child, Gaurav Mehta found endless joy in historic Coins & Stamps as they relayed an undiscovered treasure trove of magnificent tales. Always one to dabble around having his father’s tools, Gaurav had an ingenious idea of fashioning his own, unique, one-of-a-kind timepiece, and that resulted in the inception of Jaipur Watch Company on one fine day in 2013.

A strong promoter of the ‘Make in India’ initiative, Jaipur Watch Company is India’s first bespoke luxury watch company that offers an elegant handcrafted limited edition selection of timeless pieces made on a coin base. The brands’ watches exude tradition with a subtle hint of contemporary design. Each JWC watch is handcrafted meticulously to be cherished as heirlooms that are worthy of being passed down generations ahead. Also, no JWC designs are repeated.

JWC, an expression of Gaurav, highlighting his interests, is the very first Coin Watch, fashioned, albeit a bit crudely using some rather rudimentary methods and a loaner watch. The brand idea is extensively redefining luxury watches space in the country while enlivening the philosophy of history. “Our core ethos is manifested either in artistic expression that is garnered from history through our various ReadyTo Wear lines, or through a keen idiosyncratic creation that is a materialization stationed on an insight that a client provides us, whilst commissioning one of our bespoke and fully customizable time pieces. Either way, absolutely faultless mechanical watch making craftsmanship & standards are adhered to here accompanied by the assurance that a Jaipur Watch Company
timepiece will be a signature statement unlike any other. Precisely, JWC is driven by passion, commitment, history, understanding people, and, time!”, avers Gaurav Mehta, Founder, JWC.
Gaurav Mehta,   Founder
The Unique Craftsmanship
The process of manufacturing watches entails intensive involvement which is responsibly fulfilled by Jaipur Watch Company. To provide for people’s luxury needs, customizing a bespoke luxury watch is indeed an art. “Each watch echoes the possessor’s characteristics and connotes its own story through the dial at JWC. A requisite for customization involves closely working with the client in understanding their vision at the company.Numerous watch connoisseurs approach JWC with monograms, coins, and motifs of personal significance that they want to turn into heirlooms. The first interaction between the client and the expert watch designer leads to the exchange of ideas which are worked upon to jot concrete concepts and designs. The designer and the watchmaker then transform this idea into a sketch or even a digital creation to convey the message as envisioned by the client. The sketch is used to create a 2D drawing where the design detailing is done and the concept is finalized. The final 3D model is created with all the details and rendering. The watches can be handcrafted in gold using the finest quality of parts and machinery”, shares Gaurav.

Future Tick
In today's fast paced and competitive business landscape, staying ahead requires continuous learning and the development of strategic business acumen. However, taking the unique approach of utilizing unused & aged coins, and crafting a quirky design watch for the premium class consumers, the journey has been ecstatic for JWC. It started with an initial turnover of Rs.25 lakh initially and has marked a massive turnover of Rs.10 crore in FY 2022. Having grown 50X in the recent years it further strives to account a turnover of Rs.25 crore in 2023, with maximum sales coming from USA and India. “Believing in the power of experimentation, we celebrate our success and want to continue sailing ahead in the forthcoming times”, signs off Gaurav.