The business for smartphones in India was estimated to be worth US$ 139 billion in 2021 and is projected to expand with a CAGR of 10.5 percent to reach US$ 281 billion by 2028. The primary drivers of market growth include an increase in expendable cash, telecommunications infrastructural facilities, the advent of smartphone models targeted at lower price points, and a rising wide variety of product releases. Smartphones provide improved convenience, privacy, a variety of communication features, and simple internet connectivity.

Accordingly, the market expansion is being aided by consumers' evolving preferences for smart gadgets that offer simple accessibility, cutting-edge capabilities, web browsing, an inexhaustible supply of applications, and rapid internet shopping. iQOO launched in 2019 and headquartered in Guangdong, China is a challenger brand offering performance-driven innovative devices to consumers internationally, and quickly establishing a strong presence in India.

Brand Ideology and Gamut of Services
iQOO's ideology is to bring to life the brand's core—I Quest On and On. The brand intends to provide its consumers with products and services that offer More Performance, More Power, and More Innovation enabling them to be ahead of the curve. We have been laser-focused on providing performance-driven devices equipped with industry-leading technological innovations across price segments.

We have touched a milestone of becoming ‘India’s Fastest Growing Smartphone Brand”, shares Nipun Marya, CEO, iQOO India.

The company wants to introduce goods that deliver top performance, cuttingedge technology, improved gaming, and competitive prices that are consistent with the image of the brand and believe in providing the technology of a high calibre.
"We have touched a milestone of becoming ‘India’s Fastest Growing Smartphone Brand"

The greatest services and technology are what iQOO strives to offer to its customers. In 2020, the brand launched a 5G gadget as one of the first companies in India to achieve this. They are dedicated to providing the newest advancements, such as the cutting-edge flagship series of iQOO (iQOO 9 series). There are three products from the iQOO 9 series available to the customers including the iQOO 9 Pro, iQOO 9, and iQOO 9SE, all of which feature dynamic performance.

Modern processors, a liquid cooling system, advanced imaging chips, a premium design, a powerful display, an excellent camera, industry-leading quick charging capabilities, and improved gaming capabilities are some of the key features of the devices which all employ the most advanced technology with every new model launched by iQOO. iQOO is further expecting the 5G infrastructure to boost rapidly in India and is gearing up to offer a more diverse bunch of enhanced experiences which will be unleashed with the introduction of 5G.

We have been laserfocused on providing performance-driven devices equipped with industry-leading technological innovations across price segments

Future Roadmap
“At iQOO we have seen steady growth and an encouraging response, given our focus on performance-oriented products equipped with industry-leading technological innovations across price segments. iQOO, right from its entry into the premium segment, will continue to deliver breakthrough tech products, defined in our DNA. We intend to be among the top 2 players in the premium segment in the Indian market. Going forward, we will launch products that offer More Performance, More Power, and More Innovation to our consumers enabling them to be ahead of the curve”, signs off Nipun Marya, CEO, of iQOO India. With the ultimate goal of continually providing users with innovative products that make life simpler,iQOO is constantly upgrading its bag of new developments to roll out the best of tech in the most stylish designs to make consumers future ready.