Fossil: A Strong Force To Reckon With In Global Fashion Accessories Space

Johnson Verghese,   Managing Director

Johnson Verghese

Managing Director

Everyone looks at your watch; it represents who you are, your values, and your personal style”. This quote by Kobe Bryant, the legendary American basketball player perfectly explains the importance of a watch in an individual’s daily life in today’s modern world. Rather than just seeing it as a machine that tells us time, a watch today is a reflection of the owner’s lifestyle, personality, and status. As a result, wristwatches are witnessing an increased demand – especially the smartwatch and luxury watch segments. Being home to the largest population of youngsters in the world today, the scenario is no different in India either. Rising disposable income among today’s youth, competitive pricing, increased awareness about their health benefits, and the millennials seeing watches as a symbol of their status in society are some of the reasons fuelling the market growth in India.

Furthermore, the ongoing digital revolution, e-Commerce phenomenon, and globalization have enabled the Indian population to have access to almost every luxury watch brand from across the world. However, among the myriad of watch brands currently operating in the Indian market, Fossil has emerged as the most soughtafter premium watch brand in India due to its trendy designs, exquisite features & functions.

“Fossil was inspired by American creativity and ingenuity. We bring new life into the watch and leather industry by making high quality fashionable accessories that are both fun and accessible. Today, we continue to focus on the core values that define us our optimistic attitude, dedication to authenticity, and our creative spirit. The things we make, right from traditional watches and smartwatches, to bags, wallets, jewelry, and gifts, complement every style statement and lifestyle. At Fossil, we pride ourselves on our ability to fuse fashion and technology, across our wide range of products that includes watches and accessories. We are the premier name when it comes to fashion watches that offer high performance paired with modern styles”, says Johnson Verghese, Managing Director, Fossil Group India.

Being a highly diversified market, consumers are always on the lookout for watches that perfectly reflect their personalities and lifestyle choices. Thus Fossil keeps customer satisfaction as paramount and puts in a lot of effort in developing new ranges of designer watches on a regular basis as per the current industry trends and consumer preferences. Some of the major collections of Fossil that have gained widespread prominence across
the world are the Fossil Rock Candy Collection, Fossil Ring Watch Collection,Harry Potter X Fossil Collection, Batman X Fossil Collection and Star Wars X Fossil Collection to name a few.

The Fossil Group has always been at the forefront when it comes to technology adoption. The company possesses expert capabilities in nextgen technologies such as data analytics and machine learning, which has enabled it to offer a hassle-free customer experience and build strong relationships with its customers. Additionally, it also offers customers the luxury of virtually exploring its vast product portfolio over their WhatsApp, selecting the product of their choice, and getting it delivered to their doorstep, all with just a few clicks.

Fossil keeps customer satisfaction as paramount & puts in a lot of effort in developing new ranges of designer watches on a regular basis

“Innovation and creativity are at the core of our DNA, and this has enabled us to stay ahead of the curve in the fashion industry. We are always looking for ways to come up with new iconic design trends by launching limited edition collections and getting into collaborations. This has helped us to offer memorable and unique experiences for our customers. We closely follow modern trends and innovate to offer our consumers accessories that will excite them and meet their needs. Additionally, we are constantly pushing the boundaries of design and thus strive to stay in tandem with the latest trends and preferences of our consumers. This is one major factor that has enabled us to stand a notch higher than the rest of the companies in the market”, adds Johnson.

Having completed 15 years of its operations in India last year, Fossil currently has 25 retail outlets across India and offers home delivery to over 20,000 pin codes country-wide. Additionally, the company’s products are also available at 1000+ shopping centers and e-Commerce platforms such as Lifestyle, Shoppers Stop, Reliance, Croma, Amazon, Myntra, Flipkart, Nykaa, Ajio, and Tata Cliq to name a few.

“We have recently introduced our iconic watch collections in a range of color options in our spring collection(Everett & Heritage). Going forward, we will focus our innovation efforts on becoming one of the most influential names in the global fashion accessories space. India is an important market for us, and we are dedicated to bringing great stories and styles to the marketplace. Thus, our vision is to continue to create products that capture the hearts of our consumers and build lasting relationships with them. Through our foray into the leather goods and jewelry segment, we look forward to strengthening our brand position by offering the highest quality and most fashionable products”, concludes Johnson, explaining the future roadmap.