D-Link: A Prominent Networking Solution Provider in the Country

Tushar Sighat,Managing Director & CEO

Tushar Sighat

Managing Director & CEO

Enduring GST reforms, the networking market in India still maintains an adequate growth pace. Driven by WLAN & Ethernet switch markets which stood at $43.1 million and $135.5 million (by vendor revenue) respectively in Q2 2017, the subcontinent’s networking market is about to confront another lucrative year, opening up the doorway of opportunities big time. But customers are extremely loyal towards hardly a handful of heritage service providers, and requiring no preface even among those few is D-Link - a prominent networking solution provider in the country.

With a legacy spanning over 30 years, D-Link today is a name to reckon with in Home & SMB/SME networking space. It has established strong brand recall, heritage, extensive product portfolio, wide-spread distribution network across the country & unparalleled support infrastructure, which will help them conquer the anticipated purple patch of networking market not only this year, but also in the forthcoming years. Indeed, the company has a well-equipped product-armory in place, which helps both businesses and customers ‘Connect to More’. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP surveillance, CCTV Solution, cloud-based network management, and structured cabling.

Innovation & Delivery Model Leading the Way
“Our core value - ‘Passion to Innovate’, which reinforces our brand persona, has led to introduction of products that provide high-performance and cost-effective solutions to deliver better connectivity, security, efficiency, and cost savings for both home and office,” asserts Tushar Sighat, Managing Director & CEO, D-Link (India). With Innovation as its core mantra, D-Link’s R&D team globally ensures that its products are based on global standards & are user-friendly, while its services pursue to nurture a truly customer-
focused culture imbued with a personal touch. To perfectly match this wide product mix, the company time and again has made huge investments in developing & expanding an excellent customer support infrastructure, which in turn led the company to an astounding & loyal customer base.

D-Link over the years has built a strong distribution network with a healthy mix of National distributor, Business distributor & Channel partner

Today, D-Link reaches out to customers in 120+ cities with 190+ service points through a network of D-Link Service Centers (DSC), which is supported by D-Link Service Partners (DSP) and Partner Courier Pickup (PCP). Additionally, it offers ‘Service at door-step’ for Broadband, Wireless and 3G Lifestyle products with D-Link Direct Service (DDS), which is also available on WhatsApp. Always in pursuit of serving the customers better, the company recently introduced 'Advance Replacement Next Business Day Warranty (AR-NBD)'- a premium support program designed exclusively for enterprise customers, wherein it offers hassle free quick resolution through a dedicated tech support team, along with advance replacement facility to customer location at zero additional cost.

“Our channel partners have been our steady companion in this journey, as they have endorsed us with utmost dedication & perseverance. Alongside our unique positioning & brand reliability, an overwhelming relationship with them has played an instrumental role in our emergence as the undisputed leader in networking space,” adjoins Tushar. As a channel-centric organization that has built a cohesive business ecosystem, which ensures mutual growth & respect, D Link conscientiously ascertains that its partners grow in the same pace as the company grows, which makes it one of the most preferred networking brands amongst partners & resellers.

No wonder D-Link over the years has built a strong distribution network with a healthy mix of National distributor, Business distributor & Channel partner. “D-Link has maintained consistent growth over the last five years which exemplifies our brand value and also gives immense
confidence to channel partners when it comes to doing business,” he adds. Currently, the company has four National Distributors, 80+ Business Distributors, over 15000+ re-seller/partners & 2000+ System Integrators catering to the networking needs of customers present across the length & breadth of the country.

A Sound Marketing Strategy
To further push the limits of customer engagement and penetrate into today’s dynamic market place, D-Link has adopted a strategic & focused marketing strategy that meets its both short-term & long-term goals. In the process, it never fails to analyze market conditions, customer buying patterns, and take a note of external environments that influence markets. “With our marketing campaigns that leverage all the possible channels, we seek to extend our innovative networking solution to the masses as well as business enterprises, and help differentiate the brand positioning,” add Tushar.

Will Continue to Conquer
Accounting to sound business planning and strategic alliances & marketing, which allowed D-Link to expand it solution offerings and reach-out to a wider customer network, the company has witnessed astounding growth in the past six years, with its revenue skyrocketing from Rs.136.25 crore in 2010 to Rs.715 crore in 2016. En route to the future, its focus will remain on maintaining the balance between revenues, profitability, and stakeholders’ interests.

With new trends in wireless technology like 11AC gaining high precedence, IoT becoming more mainstream and Surveillance & Security segment manifesting huge potential, D-Link is all geared up to meet the market demands. “India is big time moving towards progress. And as an enabler of connectivity solution & one of the leading brands, we are currently working with partner/system integrators at various level with both active & passive networking solution on highly futuristic initiatives like the smart city project,” concludes Tushar.

Key Management:
Tushar Sighat, Managing Director & CEO
An insightful leader, Tushar plays a crucial role in driving the company’s growth with his vast experience & domain expertise spanning over 20 years.

Headquarter: Mumbai