The consumer durables industry in India has experienced remarkable growth, fuelled by rising incomes, urbanization, and evolving consumer preferences. With Indian consumers gravitating towards convenience and advanced technology, the demand for feature rich, energy-efficient products has soared. Despite challenges like rising raw material costs and increasing competition, the market is expected to continue expanding, particularly in TierII and Tier-III cities.

M.R. Electronics, the parent company of Cine Gold, has positioned itself as a leader in this dynamic landscape. With over 20 years of industry experience, M.R. Industries is dedicated to delivering premium electronic solutions, producing high quality products such as LED TVs, washing machines, and Desert & Commercial Air coolers. Renowned for quality and innovation, the company has become a hallmark of reliability in the Indian consumer durables market.

Enhanced Consumer Experience
The company offers a diverse range of products, including a newly launched lineup of over ten innovative air cooler designs this year alone. M.R. Electronics has also expanded its offerings to include semi-automatic washing machines with capacities reaching 12 kg, catering to various consumer needs. The firm also provides televisions and boasts a robust Pan India service network, accessible through a toll-free number, ensuring customer satisfaction and support nationwide.

M.R. Electronics’ commitment to quality is one of its strongest unique selling propositions (USPs).

Each product undergoes rigorous quality checks, ensuring that only the highest standards are met before reaching consumers. This focus on excellence is complemented by the company’s exceptional home service, providing timely solutions and support that prioritize customer convenience and satisfaction. “Currently operational across nearly all of India, we have built a reputation for reliability and performance in the consumer durables market.

We are also strategically planning to expand our footprint internationally, leveraging our local expertise and high-quality standards to capture new markets. By prioritizing quality and customer service, we are well-positioned to meet the evolving needs of consumers both domestically and abroad, fostering brand loyalty and growth”, shares Rohit Bubber & Mohit Bubber, Founder.

With a commitment to innovation, quality, & expansion, M.R. Electronics is ready to redefine the consumer durables market both in India & beyond

Driving Operational Excellence
The company boasts a robust workforce of over 1,000 employees, organized into specialized teams that include sales, marketing, and accounts, ensuring efficient operations across the board. The company operates five manufacturing units, each equipped to handle various aspects of production, from assembly to quality control. Two directors oversee the entire process, providing strategic direction and ensuring that all teams work cohesively toward common goals. In response to the rapidly changing technological landscape, M.R. Electronics is committed to implementing the latest advancements in technology across all its products. This dedication to innovation allows the firm to stay ahead of industry trends, enhance product performance, and meet evolving consumer demands.

M.R. Electronics, as an OEM, emphasizes brand-related assurances, including patented designs and various quality guarantees that reinforce consumer trust. “We maintain a strong social media presence, effectively engaging with customers and showcasing its innovative products. With plans for significant expansion in both domestic and international markets, we aim to leverage our existing strengths while exploring new growth opportunities.

As part of its strategic vision, we are also looking to register for an IPO in the coming years, which would provide additional capital to fuel its growth initiatives and enhance its market presence”, adds Rohit Bubber & Mohit Bubber, Founder. By focusing on quality, innovation, and strong branding, the firm is positioning itself as a formidable player in the consumer durables sector, ready to meet the demands of an increasingly global marketplace.