The new trends in the food industry have seen varied forms of frozen foods consumed by a huge number of people in society today. Frozen fruits are one such form of food that is popular and used in many houses. Top Fresh International Pvt. Ltd. is a prominent manufacturer, supplier, and exporter of frozen and dried fruits. "We deliver the local food in a better, fresher, and tastier way," says Hitesh Lohani, the Director. He is the director of DJ Green Storage Solution Pvt. Ltd. as well. DJ Green is a part of the DJ company that stands for the initials of his grand and great grandparents' names which is specialized for warehousing and marketing with an office and warehouse located in Azadpur, New Delhi, Asia's biggest fruit wholesale market for fresh fruits and vegetables. In his teenage, Hitesh used to visit his family office and used to work under experts of different businesses. After gaining enough experience, he decided to start his venture in which he wanted to solve the problem of wastage. He is the third generation of the family working in the fresh fruits industry as an entrepreneur. He has always worked on the solution to the industrial problem of wastage by working on IQF and blast freezing and then looking into the prospects of dehydrated products.
Contribution Towards Farmers And The Society
The farmers earn a very low margin for their products as the wholesale prices of their products are nearer to the cost of production. There fore, by supporting the local farmers, Top Fresh International ensures that there will be farms in the community tomorrow. The firm goes through a quality control system ensuring each piece of fruits and vegetables matches the grade A quality. The logistics chain on the other hand makes sure that every order reaches the doorsteps within 24 hours after plucking and harvesting. The firm has a state-of-art processing unit that is well structured to carry out hassle-free operations. Advanced tools and equipment are installed for the unit that offers prompt processing of the assortment for fresh frozen fruits and vegetables. The firm is ranked as an eminent supplier offering a wide array of frozen fruits and dried fruits.
Top Fresh International focuses on creating a sustainable fresh fruit industry by reducing wastage and working with experts from the waste management industry to implement
Contribution Towards Farmers And The Society
The farmers earn a very low margin for their products as the wholesale prices of their products are nearer to the cost of production. There fore, by supporting the local farmers, Top Fresh International ensures that there will be farms in the community tomorrow. The firm goes through a quality control system ensuring each piece of fruits and vegetables matches the grade A quality. The logistics chain on the other hand makes sure that every order reaches the doorsteps within 24 hours after plucking and harvesting. The firm has a state-of-art processing unit that is well structured to carry out hassle-free operations. Advanced tools and equipment are installed for the unit that offers prompt processing of the assortment for fresh frozen fruits and vegetables. The firm is ranked as an eminent supplier offering a wide array of frozen fruits and dried fruits.
Top Fresh International focuses on creating a sustainable fresh fruit industry by reducing wastage and working with experts from the waste management industry to implement
new technology to increase the overall life of fresh fruits and vegetables. Hitesh's experience and networking skills are the biggest strength for the firm to grow address and over come difficult challenges.
Impact Of Covid-19
Covid-19 Has Been The Biggest Challenge That Hitesh Has Faced While Running The business. He treats his employees like family which has helped him to relentlessly run his business during the Pandemic as the employees too treated the Top Fresh International firm as their family venture. Armed with their support and coordinated hard work, Hitesh has reached a new height in the industry.
All his staff had never stopped to deliver their part of the job and Hitesh himself took no day off during the entire Pandemic to let the work keep flowing.
Steps For The Future
The Top Fresh International team is now working towards an organic supply system by starting commercial farming in India and abroad. According to Hitesh, this would ensure control over the quality of all the products as there are many standards associated with the frozen fruit industry except the FSSAI, APEDA, and other certifications. While discussing the change to come during the next two years he says, "Global market will see a significant shift within the next two years as Indians are taking a lead as consumers and thus demands are rising high. An advanced supply chain is therefore shaping the Indian market and we all are working towards it."
Hitesh also believes in implementing the new age technology along with building and maintaining strong networking with industry experts to bring next level changes in the industry. He also suggests that staying updated with the dynamic Indian frozen fruit industry due to the socio-political sensitivity is a must to survive in modern India.
Management Profile
Hitesh Lohani, the director of Top Fresh International Pvt.Ltd.and DJ green storage solution Pvt. Ltd., is the third generation from his family to run the fresh fruit industry. Armed with his family's fifty years of experience in the fresh fruit business, he has entered into the frozen and dehydrated fruits and vegetable industries intending to make the business more sustainable. He has also taken a significant initiative in providing a modern-day solution to all Indian fresh fruit industry wastage.
By supporting the local farmers, top fresh international ensures that there will be farms in the community tomorrow
Impact Of Covid-19
Covid-19 Has Been The Biggest Challenge That Hitesh Has Faced While Running The business. He treats his employees like family which has helped him to relentlessly run his business during the Pandemic as the employees too treated the Top Fresh International firm as their family venture. Armed with their support and coordinated hard work, Hitesh has reached a new height in the industry.
All his staff had never stopped to deliver their part of the job and Hitesh himself took no day off during the entire Pandemic to let the work keep flowing.
Steps For The Future
The Top Fresh International team is now working towards an organic supply system by starting commercial farming in India and abroad. According to Hitesh, this would ensure control over the quality of all the products as there are many standards associated with the frozen fruit industry except the FSSAI, APEDA, and other certifications. While discussing the change to come during the next two years he says, "Global market will see a significant shift within the next two years as Indians are taking a lead as consumers and thus demands are rising high. An advanced supply chain is therefore shaping the Indian market and we all are working towards it."
Hitesh also believes in implementing the new age technology along with building and maintaining strong networking with industry experts to bring next level changes in the industry. He also suggests that staying updated with the dynamic Indian frozen fruit industry due to the socio-political sensitivity is a must to survive in modern India.
Management Profile
Hitesh Lohani, the director of Top Fresh International Pvt.Ltd.and DJ green storage solution Pvt. Ltd., is the third generation from his family to run the fresh fruit industry. Armed with his family's fifty years of experience in the fresh fruit business, he has entered into the frozen and dehydrated fruits and vegetable industries intending to make the business more sustainable. He has also taken a significant initiative in providing a modern-day solution to all Indian fresh fruit industry wastage.
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