Aeronova: Making Quality & Affordability Paramount in the Consumer Durables Sector

Dipankar Mukherjee, FounderIndia is a huge market and the demand for affordable and durable products is on a continuous rise. There is enough headroom for growth and most of the brands have shown a positive growth trend too. However, over the last decade, the consumer durables industry has become a battlefield of MNCs and domestic companies. Owing to such brand battles, quality and affordability are suffering and the consumers are being left in despair. Moreover, India being a price competitive & consumer driven market, good quality products, easily accessible service network, and an affordable price are crucial. Aeronova caters to such needs in the market and offers high quality products at an affordable price. It’s product range includes ceiling fans, domestic exhaust fans, electric irons, mixer grinders, pedestal fans, pumps, room heaters, table fans, wall fans, water heaters and more. “We put a keen eye on offering elegant designs of our products that appeal to our customers. Affordability and quality too is given top most priority at Aeronova,” says Dipankar Mukherjee, Founder, Aeronova.

Innovation and Right Distribution: The Key to Success
Aeronova strongly believes that its brand proposition is based on the three pillars of Quality, Service and Price. The company
offers products that are designed to last long and augment customer satisfaction. It offers two years warranty for all its products along with after sales services. Aeronova also adheres to ISI and BEE Star Rating for all its relevant products and categories.

A strong distributionled model is the Go-To-Market strategy that the company has adopted. It has developed a deep distribution network across India in the last few years and is working to create a D2C model for a specific range of products. Along with the various durable products that customers can avail from Aeronova, the company is further working towards adding ‘Lighting' as a line of business in the near future and is also eyeing at expanding its product range in all the already existing categories.

"Innovation can happen in either form of the product or in improving the outcome of the product-usage. We have a pipeline of new products that are under development that work towards improving the form-factor as well as the functional outcomes,' adds Dipankar Mukherjee, Founder, Aeronova.

A Bright Future Ahead
In the last 18 months, due to the impact of COVID & lockdowns imposed at different times by the Central & State Government, Aeronava, belonging to the consumer driven industry, faced setbacks to the sales of products. However, due to good product feedback, reputation of the organisation, and customer trust & confidence, it has successfully overcome the situation and is eyeing an exponential growth with enhanced brand identity and presence in the days to come.

Aeronova works with more than 600 direct channel partners all over India and the number is increasing every day. It also has a whopping 35000 retailers selling their products directly to consumers across PAN India. Adding to the numbers the company plans to strategically grow its network further and make its services easily accessible. Although the markets have taken a reasonable hit during the pandemic and may take some time to bounce back, the company aspires to become a significant market player in the next three five years. "We have an agile organisation structure that helps us respond better to the market changes and we are geared to cater to the needs of Indian consumers. We have a legacy of more than 35 years in this industry and understand what it takes to become a successful consumer brand," concludes Dipankar Mukherjee, Founder, Aeronova.