The House of Rare Unveils First-Ever Unified Rareism and Rare Store in Mumbai
Monday, 05 May 2025, 14:27 IST
The House of Rare has announced the grand opening of its first combined Rareism and Rare Ones concept store in Mumbai, a major retail milestone for the brand. Situated at No. F60, First Floor, Phoenix Marketcity Mall, Lal Bahadur Shastri Marg, Patelwadi, Kurla West, Mumbai, the new store occupies more than 1,350 sq. ft. and for the first time brings under one roof two of the brand's flagship labels.
Rareism is being touted for its well-thought-out, modern style for today's women, presenting a variety of clothing and accessories that combine style with comfort. Rare Ones, on the other hand, targets delivering high-end, fashion-forward clothing for young boys. The new store aims to deliver a smooth shopping experience for mothers and kids, targeting both fashion sense and daily functionality.
The launch also includes the brands' Spring/Summer 2025 collections, introducing new silhouettes, strong and timeless color stories, and current designs that are perfect for easy day-to-evening dressing and sophisticated casual wear.
Abhishek Srivastava, Rareism's Chief Brand Officer, said, "With this launch of this combined store in Mumbai, we are convening our Rareism and Rare Ones consumers in a well-thought-out environment that honors modern Indian families. We believe this is an important next step in building our retail footprint and giving our consumers more of what they desire fashion, comfort, and a shopping experience designed for both women and young boys.
This opening signifies the start of a new retail chapter for The House of Rare, as it aims to create more design-focused, lifestyle-oriented spaces that reflect the evolving preferences of Indian consumers. The Mumbai store sets the stage for future expansion, with plans for similar concept stores across India in the coming year.
Through combining its two distinct yet complementary brands into one retail space, The House of Rare continues to revolutionize customer-focused fashion retailing, solidifying its position as a leader in providing distinctive, fashionable, and wearable collections for the whole family.
Rareism is being touted for its well-thought-out, modern style for today's women, presenting a variety of clothing and accessories that combine style with comfort. Rare Ones, on the other hand, targets delivering high-end, fashion-forward clothing for young boys. The new store aims to deliver a smooth shopping experience for mothers and kids, targeting both fashion sense and daily functionality.
The launch also includes the brands' Spring/Summer 2025 collections, introducing new silhouettes, strong and timeless color stories, and current designs that are perfect for easy day-to-evening dressing and sophisticated casual wear.
Abhishek Srivastava, Rareism's Chief Brand Officer, said, "With this launch of this combined store in Mumbai, we are convening our Rareism and Rare Ones consumers in a well-thought-out environment that honors modern Indian families. We believe this is an important next step in building our retail footprint and giving our consumers more of what they desire fashion, comfort, and a shopping experience designed for both women and young boys.
This opening signifies the start of a new retail chapter for The House of Rare, as it aims to create more design-focused, lifestyle-oriented spaces that reflect the evolving preferences of Indian consumers. The Mumbai store sets the stage for future expansion, with plans for similar concept stores across India in the coming year.
Through combining its two distinct yet complementary brands into one retail space, The House of Rare continues to revolutionize customer-focused fashion retailing, solidifying its position as a leader in providing distinctive, fashionable, and wearable collections for the whole family.
