Springwell has announced the appointment of Enormous Brands for its strategic and creative duties.

The agency will be responsible for strengthening the brand’s offline presence and will aid the D2C launch of the brand.

The account was won without a multi-agency pitch. The agency's Delhi office will handle the account.

Ashutosh Taparia, managing partner, Ananta Capital, said, “It is a pivotal step for brand Springwel – embarking on a new digital journey and reinvigorating the brand. We were looking for experienced hands in the industry to help guide us through the journey and are excited to partner with Enormous. We hope Enormous’ experience and passion for delivering impactful campaigns going on to build strong brands and businesses, will help us achieve our bullish goals.”

Ashish Khazanchi, managing partner, Enormous Brands, said, “We are delighted to associate with Springwel and partner with them in this exciting new journey. We aim to strengthen the brand’s presence in the offline and online space, as we have done for other brands successfully in the recent past. We are excited about this partnership and look forward to deliver campaigns closely aligned with the brand’s overall goals.”