BMW India has appointed Rediffusion as its creative agency.

The agency will also handle creative for BMW’s Group Financial Services.

As part of the mandate, Rediffusion will work on brand strategy, creative, digital and dealer support communication.

Asheesh Malhotra will lead the account, while Chraneeta Mann and Nitin Suri will head creative. Digital, on the other hand, will be Rahul Vengalil’s responsibility.

The account was won post a multi-agency pitch and will be handled by Rediffusion’s Delhi office.

Sandeep Goyal, managing director, Rediffusion, said, “We are delighted that BMW has chosen to work with Rediffusion in India. For us it is an honour to associate with one of the most admired brands in the world. At Rediffusion, we are putting together a one team that includes our best resources from Rediffusion, The Mob, Rediffusion Studios and Everest to give BMW the best we can offer from within the Group.”