Myntra launches a premium ethnic wear on-app store "Runway Icons"
Friday, 03 February 2023, 15:37 IST
A special store on the app called "Runway Icons" has been launched by Myntra, one of the top online destinations for fashion, beauty, and lifestyle products in the nation, to make it simple for customers to find carefully chosen luxury ethnic wear.
The store will offer customers a variety of tailored trends and the newest styles in the market, according to the company, with a focus on enhancing the overall experience and relevance for those looking for luxury ethnic wear.
According to Padmakumar Pal, vice president of category management at Myntra, "Runway Icons will give the companies a platform and opportunity to present their collections in a unique manner to Myntra's discriminating buyers," given the growing popularity of D2C businesses in the ethnic wear area.
"Runway Icons" is geared toward fashion-conscious buyers who enjoy keeping up with the latest trends and who are inclined to buy high-end designer clothing and limited-edition items from specialised brands and labels.
Customers can shop more than 15,000 designs from more than 80 labels at Myntra's "Runway Icons" one-stop shop on the app, including House of Pataudi, Koskii, Suta, Aachho, Odette, Bunaai, Ambraee, Scakhi, and Truebrowns.
Furthermore, some of the top and up-and-coming D2C ethnic wear brands in the nation will be featured in the collections of this specialised store. Kurta sets, kurtas, sarees, ethnic gowns, and lehengas will be the most popular categories on "Runway Icons."
The business also stated that the dedicated store will be a part of Myntra's improved user experience and simple navigation system, allowing customers to access classified brands via the app's search bar and other touchpoints for "Runway Icons," which are found on the home page and women's page. Additionally, some of the major market trends that will affect the collections on "Runway Icons" are event clothing, work wear, and summer day wear.
In order to increase its visibility, "Runway Icons" will make use of already-existing features like Myntra's social commerce verticals, M-Live, and M-Studio. Exciting influencer and brand collaborations will also produce engaging content, which will further popularise the offering, according to Myntra.
The store will offer customers a variety of tailored trends and the newest styles in the market, according to the company, with a focus on enhancing the overall experience and relevance for those looking for luxury ethnic wear.
According to Padmakumar Pal, vice president of category management at Myntra, "Runway Icons will give the companies a platform and opportunity to present their collections in a unique manner to Myntra's discriminating buyers," given the growing popularity of D2C businesses in the ethnic wear area.
"Runway Icons" is geared toward fashion-conscious buyers who enjoy keeping up with the latest trends and who are inclined to buy high-end designer clothing and limited-edition items from specialised brands and labels.
Customers can shop more than 15,000 designs from more than 80 labels at Myntra's "Runway Icons" one-stop shop on the app, including House of Pataudi, Koskii, Suta, Aachho, Odette, Bunaai, Ambraee, Scakhi, and Truebrowns.
Furthermore, some of the top and up-and-coming D2C ethnic wear brands in the nation will be featured in the collections of this specialised store. Kurta sets, kurtas, sarees, ethnic gowns, and lehengas will be the most popular categories on "Runway Icons."
The business also stated that the dedicated store will be a part of Myntra's improved user experience and simple navigation system, allowing customers to access classified brands via the app's search bar and other touchpoints for "Runway Icons," which are found on the home page and women's page. Additionally, some of the major market trends that will affect the collections on "Runway Icons" are event clothing, work wear, and summer day wear.
In order to increase its visibility, "Runway Icons" will make use of already-existing features like Myntra's social commerce verticals, M-Live, and M-Studio. Exciting influencer and brand collaborations will also produce engaging content, which will further popularise the offering, according to Myntra.
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