Surf excel, the company's top laundry detergent brand, has surpassed the $1 billion sales threshold, according to Hindustan Unilever Limited (HUL). With this accomplishment, Surf excel joins the select group of brands in India's whole consumer packaged products industry that hold this title.

Purpose-driven marketing, trendy innovations, and top-notch product quality, according to HUL, have propelled the brand to this milestone. Customers have constantly built the brand's emotional resonance on the premise of "Daag Acche Hain," which conveys the idea that "dirt is nice if you become dirty while doing something worthwhile."

Over the years, the brand has taken advantage of Unilever's R&D experience to build special solutions for India that have been successfully implemented throughout the nation. Surf excel has expanded its manufacturing and distribution network by building the largest manufacturing facility in Uttar Pradesh.

Executive Director for Home Care at Hindustan Unilever Limited, Deepak Subramanian, said: "By being fixated on new trends and customer problems, Surf Excel has not only addressed societal and parenting concerns through its communication but also driven the innovation agenda in the category. With its original technology, washing machine-specific solutions, detergent liquids, liquid capsules, and stain-removal sprays, Surf Excel was the first to introduce and scale up superior bars, altering the industry through premiumization."