Gautier Makes a Stylish Comeback in India with Creaticity
Tuesday, 28 January 2025, 16:23 IST
Gautier, a French furniture brand, has successfully re-entered the Indian market, having entered into an exclusive alliance with Creaticity, the leading lifestyle and home decor destination. This unique mix of European flair and Indian sensibilities finds a new address in Pune with Gautier's first exclusive showroom opening within Creaticity's sprawling 3,000 sq. ft. space.
It is located in Pune, and this new showroom falls under Gautier's strategy to re-establish its foothold in India. It offers the widest range of furniture collections within the living, dining, and bedroom categories. With a legacy of 65 years, Gautier has developed a proud reputation of using traditional craftsmanship mixed with modern design principles. The company operates nearly 100 stores globally, and it is running three integrated manufacturing facilities in France that produce 15,000 pieces of furniture daily.
Dr. Mahesh M, CEO, Creaticity, is equally elated over the tie-up, "We are glad to associate with Gautier and bring their French flair to Pune. Gautier is a trusted name, and we are confident their collection will resonate well with our customers. Their designs blend European elegance with Indian sensibilities, making them perfect for Creaticity".
Gautier's first foray into the Indian market was in the late 1990s, when it entered into a tie-up with the K K Birla Group, even establishing a local manufacturing unit. However, the tie-up ended in 2003, and the brand exited the country. Now, the company is back with new designs that are both traditional and modern in their aesthetics but with a strong focus on sustainability.
Creaticity, Pune-based, is India's largest multi-brand home retail destination with over 100 brands and more than 52,000 home décor ideas. Adding Gautier to their portfolio strengthens their position as a leading hub for premium home furnishings.
It is located in Pune, and this new showroom falls under Gautier's strategy to re-establish its foothold in India. It offers the widest range of furniture collections within the living, dining, and bedroom categories. With a legacy of 65 years, Gautier has developed a proud reputation of using traditional craftsmanship mixed with modern design principles. The company operates nearly 100 stores globally, and it is running three integrated manufacturing facilities in France that produce 15,000 pieces of furniture daily.
Dr. Mahesh M, CEO, Creaticity, is equally elated over the tie-up, "We are glad to associate with Gautier and bring their French flair to Pune. Gautier is a trusted name, and we are confident their collection will resonate well with our customers. Their designs blend European elegance with Indian sensibilities, making them perfect for Creaticity".
Gautier's first foray into the Indian market was in the late 1990s, when it entered into a tie-up with the K K Birla Group, even establishing a local manufacturing unit. However, the tie-up ended in 2003, and the brand exited the country. Now, the company is back with new designs that are both traditional and modern in their aesthetics but with a strong focus on sustainability.
Creaticity, Pune-based, is India's largest multi-brand home retail destination with over 100 brands and more than 52,000 home décor ideas. Adding Gautier to their portfolio strengthens their position as a leading hub for premium home furnishings.
