Formula 1 Announces Landmark Global Partnership with Louis Vuitton
Thursday, 30 January 2025, 14:34 IST
Formula 1 have announced a ground-breaking 10-year global partnership with the Louis Vuitton luxury goods house marking for the first time that the LVMH brand will have a high visibility presence at any sporting event. Under the terms of the agreement, Louis Vuitton will become title partner for the season-opening race in Australia, where its logo will feature trackside for the first time in the company's history.
In addition to trackside branding, Louis Vuitton will have a prominent role in the opening ceremony and offer special, custom-designed trophy trunks to commemorate the first three drivers at each race. Trunks will be equipped with the brand's iconic 'V' emblem customized with colors that match the local Grand Prix identity.
F1 president and CEO Stefano Domenicali revealed his excitement through the statement of, "We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence, and creativity.". The entry of Louis Vuitton not only enhances the experience of our sport but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton".
Louis Vuitton has collaborated with F1 before; the brand created the first trophy trunk for the Monaco Grand Prix as part of a collaboration between the Automobile Club de Monaco from 2021 to 2024. The long-term partnership further strengthens the relationship between Louis Vuitton and motorsport.
Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasized the synergy between the two brands, saying, “I am immensely proud of this partnership between Louis Vuitton and Formula 1, with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir-faire of our ateliers and garages, artisans, and engineers while celebrating the outstanding performance of champion drivers around the world”.
This pioneering partnership bridges the luxury fashion world with the pinnacle of motorsport, getting ready for a spectacular and highly aesthetic 2025 Formula 1 season.
In addition to trackside branding, Louis Vuitton will have a prominent role in the opening ceremony and offer special, custom-designed trophy trunks to commemorate the first three drivers at each race. Trunks will be equipped with the brand's iconic 'V' emblem customized with colors that match the local Grand Prix identity.
F1 president and CEO Stefano Domenicali revealed his excitement through the statement of, "We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence, and creativity.". The entry of Louis Vuitton not only enhances the experience of our sport but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1, and I am proud to start it with our passionate partners at Louis Vuitton".
Louis Vuitton has collaborated with F1 before; the brand created the first trophy trunk for the Monaco Grand Prix as part of a collaboration between the Automobile Club de Monaco from 2021 to 2024. The long-term partnership further strengthens the relationship between Louis Vuitton and motorsport.
Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasized the synergy between the two brands, saying, “I am immensely proud of this partnership between Louis Vuitton and Formula 1, with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir-faire of our ateliers and garages, artisans, and engineers while celebrating the outstanding performance of champion drivers around the world”.
This pioneering partnership bridges the luxury fashion world with the pinnacle of motorsport, getting ready for a spectacular and highly aesthetic 2025 Formula 1 season.
