D2C Fast Fashion Brand RIGO Expands Offline Presence in Delhi
Tuesday, 11 February 2025, 11:58 IST
Fast fashion brand RIGO has accelerated its offline expansion with the launch of its flagship 1,000 sq. ft. store in Shaheen Bagh, Delhi. This follows the successful opening of its first company-owned store in Hauz Khas in August 2024. RIGO continues to strengthen its retail presence through over 20 standalone Multi-Brand Outlets (MBOs) across India.
Founded in 2012, RIGO has been a dominant player in India’s e-commerce fashion market. Now, with plans to establish 10-12 new Exclusive Brand Outlets (EBOs) in 2025—including a mix of company-owned and franchise stores the brand is set to make its mark in physical retail. This expansion not only enhances accessibility for fashion-conscious consumers but also offers lucrative opportunities for franchise investors looking to collaborate with a fast-growing apparel brand.
"Our vision has always been to make high-quality, trend-driven fashion accessible to everyone, whether online or offline", said Anubhav Gupta, Managing Partner at RIGO. "With this expansion, we're not just opening stores, but building an experience where customers can engage with our brand in a more personal way. The demand for affordable, stylish, and inclusive fashion is growing, and we are excited to be at the forefront of this shift".
Located in Faridabad, Haryana, RIGO has become the household name among the fast-fashion market of India, especially within men's casualwear lines. It has maintained a robust existence on e-commerce giants such as Myntra, Flipkart, Nykaa, and TataCliq. The customer base appreciates its perfect combination of core essentials and trend-driven designs.
Currently, 65% of the sales of RIGO are from men's clothing, and the womens segment is growing steadily. In support of the brand's inclusivity vision, the company also carries a Plus Size collection, featuring fashion forward styles for up to 5XL body types.
With a great track record in digital retail and an expanding physical presence, RIGO is all set to expand across the country. Its upcoming stores will fill the gap between the convenience of online shopping and an in-store experience where customers can experience the products firsthand. As the brand continues its strategic expansion, it aims to redefine accessible and stylish fashion for modern Indian consumers.
Founded in 2012, RIGO has been a dominant player in India’s e-commerce fashion market. Now, with plans to establish 10-12 new Exclusive Brand Outlets (EBOs) in 2025—including a mix of company-owned and franchise stores the brand is set to make its mark in physical retail. This expansion not only enhances accessibility for fashion-conscious consumers but also offers lucrative opportunities for franchise investors looking to collaborate with a fast-growing apparel brand.
"Our vision has always been to make high-quality, trend-driven fashion accessible to everyone, whether online or offline", said Anubhav Gupta, Managing Partner at RIGO. "With this expansion, we're not just opening stores, but building an experience where customers can engage with our brand in a more personal way. The demand for affordable, stylish, and inclusive fashion is growing, and we are excited to be at the forefront of this shift".
Located in Faridabad, Haryana, RIGO has become the household name among the fast-fashion market of India, especially within men's casualwear lines. It has maintained a robust existence on e-commerce giants such as Myntra, Flipkart, Nykaa, and TataCliq. The customer base appreciates its perfect combination of core essentials and trend-driven designs.
Currently, 65% of the sales of RIGO are from men's clothing, and the womens segment is growing steadily. In support of the brand's inclusivity vision, the company also carries a Plus Size collection, featuring fashion forward styles for up to 5XL body types.
With a great track record in digital retail and an expanding physical presence, RIGO is all set to expand across the country. Its upcoming stores will fill the gap between the convenience of online shopping and an in-store experience where customers can experience the products firsthand. As the brand continues its strategic expansion, it aims to redefine accessible and stylish fashion for modern Indian consumers.
