Well, it is said that human beings need to be socialized. Although people are tired of being talked at and sold to in an epoch, people crave genuine connections. The connection makes everything correct and never asks for any second thought. So does any brand story.

Brand Story Concept has never been 'hotter' than today. Through story, a brand can be personified and communicate what it is, what it does and how it can help people. The better a brand presents its story, the better it can stand out and stake its place in the market. Hence, the brand story is a secret to success. It is also closely associated with factors like Strategic Branding, Word-Of-Mouth, Social Sharing, Social Media, Brand Positioning, Brand Perception and the essence of innovative Content Marketing.

Another significant factor is a brand logo, which is the first thing a prospect can encounter. It grabs attention, gives a unique identity, increases brand loyalty, to name a few. If a consumer wishes to repeat their purchases, an excellent and memorable logo makes the purchase easier and possible. Considering the essential factors, let's get into some of the exciting and inspiring brand stories:

AMUL
AMUL is much more than a brand; it spurred India's White Revolution, making the country the world's largest producer of milk and milk products and becoming India's most significant food brand. The first hoarding featuring the Amul girl had her saying a bedtime prayer. Interestingly, in her first significant appearance, the Amul girl wasn't in her trademark polka dotted frock. Not just a largely ingredient brand, Amul Butter, has become synonymous with pop culture in the country over the years.

ASIAN PAINTS
Four Mumbai-based friends together started to sell household paint supplies in early 1940's . Due to WWII, the Indian market had disrupted imports and reacted to the Quit India movement. We all remember the brand's mascot Gattu, a floppy-haired young boy in shorts with a paintbrush in his hand and a bucket of paint at his feet. Fittingly, today Asian Paints is one of the largest companies of its kind in Asia.

COCA-COLA LOGO DESIGN
It reflects classic Americana; the two are synonymous with each other. The cursive and fashionable fonts are genuinely unique and personify the fashion able class of its brand. It gives both a nostalgic and cross-generational appeal.

The modern Coca-Cola logo is recognized and loved worldwide because of its famous red and white colours. Red is a rich colour. It evokes excitement, energy, and passion and stimulates the appetite, which undoubtedly works in a soft drink company's favour!

IBM
IBM has earned a fantastic reputation for inventing half the technology that got us to work today. The modern era of IBM arguably started in 1981 with the Personal Computer 5150. This was one of the first computers that planned for consumer usefulness rather than committed to business or the government purpose. Interestingly, IBM got its unique nickname "Big Blue" from an IBM loyalist. The nickname comes from the pervasiveness of IBM's blue computers.

PENGUIN RANDOM HOUSE
In 1934, the young publisher Allen Lane witnessed a book sale where books were poor quality and overpriced. From there, he started the journey of Penguin Books and founded it within a year. Penguin and Random House came together in 2013 to form the world's leading and first truly global book publishing company. The publishing house has created a paperback revolution that democratized quality literature and funda mentally changed the publishing world forever. The collaboration of the two rich publishing houses, Penguin and Random House, marks unparallel success and innovation to connect with more readers than ever before, both through and beyond the book.