Brand development is the process of creating and enhancing a brand's identity, image, and value in the market. It involves defining the brand's purpose, values, messaging, visual elements, and overall strategy to establish a unique and recognizable brand that resonates with its target audience. This includes designing logos, choosing colors and fonts, crafting a brand story, and developing marketing strategies to promote and build the brand's reputation and customer loyalty.
Rakesh Narang, Director, Xerox
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Rohail S Qadri, President Professional Services, Trigent Software
Pradeep Kandoi, AVP - Finance, Greenpanel Industries