Nuvais Chenengadan
Managing Director
From humble beginnings in the quaint town of Manjeri, Kerala, to making its mark as one of the leading providers of electronics, Impex’s journey is a testament to relentless innovation and an unwavering focus on customer satisfaction. What began as a modest inverter shop with a handful of employees has blossomed into a multinational brand with a customer base exceeding 30 million. Founder and Managing Director, Nuvais Chenengadan shares, “It all began as a small venture with just 10 employees and now we are one of the popular brands in South India, GCC both through offline & online channels.
If it was not for our employees’ dedication, and the trust of our customers, we wouldn’t have achieved this milestone.” Nuvais further adds, “Impex has grown providing top-notch, value-for-money products that cater to a wide range of customers. Throughout the years, one thing remained constant and it has been customer satisfaction.”
Promising a Diverse Range of Products
Impex offers a staggering range of 500 SKUs across multiple categories of products that have found their way into homes and the hearts of customers. The brand’s product portfolio includes smart TVs, sound systems, kitchen appliances and cookware. The flagship QLED Gaming Google TV, powered by Android 14 is an example of its commitment to innovation.
As the first Indian multinational to launch this technology, the company has set a new benchmark in the industry. Its QLED TV series offers immersive gaming, 4K multimedia consumption, and cinematic viewing experiences, complete with a four-year warranty – an industry rarity.
Today, Impex’s encapsulates its mission to simplify life while offering value. Every product undergoes stringent quality checks to ensure it meets global standards, reinforcing its reputation for reliability. In addition, the company’s state-of-the-art manufacturing facilities, including a fully robotic plant in Chamarajanagar spread over 30 acres near Mysore, adheres to the principles of Industry 4.0.
Complementing its televisions is a robust lineup of audio solutions, from soundbars to portable speakers. The Thunderbolt Soundbar, for instance, enhances TV viewing and gaming with powerful, room-filling sound, delivering an experience that resonates with audiophiles and casual users alike. In addition, its kitchen appliances such as mixer grinders, kettles, and energy-efficient geysers combine performance and affordability. Furthermore, emphasising healthy cooking and effortless cleaning, the nonstick cookware range, including the innovative TruCera ceramic line, is toxin-free with frictionless coating. Meanwhile, its pressure cookers, with smart drip-less designs, redefine convenience in the kitchen.
Mapping the Hearts of Customers
Over the years, Impex has faced challenges such as fierce competition, rising production costs and changing consumer expectations. In an at¬tempt to address these gaps, the brand has invested majorly in research and development, allowing it to stay at the forefront of technological trends. It has also focused on expanding its distribution network and forg¬ing strategic partnerships, such as its recent collaboration with Sathya Agencies, the largest premier retail chain in South India.
Today, with a network of over 100 regional partners and 5,000 retailers, Impex has established itself as one of the largest Made-in-India brands. With three manufacturing units in India, the brand maintains a presence in major retail outlets across India, Saudi Arabia, Oman, UAE, Qatar, Kuwait, Bahrain and Africa. Its products are widely available across retail chains such as Carrefour, LuLu Group, Reliance, Sathya Agencies, Nesto, Hyper Panda, Dmart, Mr.D.I.Y, and more.
From modern electronics to innovative kitchen solutions, today Impex has gained a strong foothold on major e-commerce platforms as well, where it is recognised as a fast-selling brand in consumer electronics, kitchen and home appliances, with products available for purchase on Amazon India, Flipkart, Snapdeal, Noon, Cartlow, and Amazon Middle East. For future, tapping on its remarkable growth, the brand is poised to set new standards in the world of consumer products, proving that even the smallest beginnings can lead to extraordinary heights.
Today, Impex’s encapsulates its mission to simplify life while offering value. Every product undergoes stringent quality checks to ensure it meets global standards, reinforcing its reputation for reliability. In addition, the company’s state-of-the-art manufacturing facilities, including a fully robotic plant in Chamarajanagar spread over 30 acres near Mysore, adheres to the principles of Industry 4.0.
Complementing its televisions is a robust lineup of audio solutions, from soundbars to portable speakers. The Thunderbolt Soundbar, for instance, enhances TV viewing and gaming with powerful, room-filling sound, delivering an experience that resonates with audiophiles and casual users alike. In addition, its kitchen appliances such as mixer grinders, kettles, and energy-efficient geysers combine performance and affordability. Furthermore, emphasising healthy cooking and effortless cleaning, the nonstick cookware range, including the innovative TruCera ceramic line, is toxin-free with frictionless coating. Meanwhile, its pressure cookers, with smart drip-less designs, redefine convenience in the kitchen.
Today, with a network of over 100 regional partners and 5,000 retailers, Impex has established itself as one of the largest Made-in-India brands
Mapping the Hearts of Customers
Over the years, Impex has faced challenges such as fierce competition, rising production costs and changing consumer expectations. In an at¬tempt to address these gaps, the brand has invested majorly in research and development, allowing it to stay at the forefront of technological trends. It has also focused on expanding its distribution network and forg¬ing strategic partnerships, such as its recent collaboration with Sathya Agencies, the largest premier retail chain in South India.
Today, with a network of over 100 regional partners and 5,000 retailers, Impex has established itself as one of the largest Made-in-India brands. With three manufacturing units in India, the brand maintains a presence in major retail outlets across India, Saudi Arabia, Oman, UAE, Qatar, Kuwait, Bahrain and Africa. Its products are widely available across retail chains such as Carrefour, LuLu Group, Reliance, Sathya Agencies, Nesto, Hyper Panda, Dmart, Mr.D.I.Y, and more.
From modern electronics to innovative kitchen solutions, today Impex has gained a strong foothold on major e-commerce platforms as well, where it is recognised as a fast-selling brand in consumer electronics, kitchen and home appliances, with products available for purchase on Amazon India, Flipkart, Snapdeal, Noon, Cartlow, and Amazon Middle East. For future, tapping on its remarkable growth, the brand is poised to set new standards in the world of consumer products, proving that even the smallest beginnings can lead to extraordinary heights.
