Covid-19 has shifted the focus of most companies and helped them realize the importance of ‘branding' and having a digital presence. Businesses today associate `branding' as an investment that will help them sustain. This has thus exponentially pushed the growth of branding agencies. globally and in India. Guntur based MAGSMEN is an example of one such agency that helps businesses frame the strategies for the existing businesses to strive in this hyper competitive global business market. "We are specialized in concept development, Brand creation, Brand strategy, social media marketing, and online reputation management. MAGSMEN is the first ever brand consulting firm in Andhra Pradesh that addresses the key issues faced by the brand and develop result oriented campaigns,"says Sandeep N, Founder of MAGSMEN and Managing Partner of Jaya cotton products. Magsmen is a registered trademark firm.

Their recent achievements include Most promising startup 2021 by Indian achiever awards, Top 500 startups in India by India 5000, ISO 9001:2015 certified, Top rated agency by sortlist, Verified agency by Sortlist, Verified agency by agency spotter, Nominee for entrepreneur awards 2021, Nominee for Indian marketing awards(south) 2021. The

company's vision is defined by its exploration of connectedness between the two aspects Classic concepts and incorporation of analytics with marketing.

Besides the 5D approach, the company also follows the SDCT model (Strategy, Design, Content and Technology) to help major giants navigate their journey to become successful brands. Currently, the company is working with 17 businesses from across different verticals to precisely help them represent the core of their organization.

Magsmen is working with 17 businesses from across different verticals to precisely help them represent the core of their organization

Happy Clients, the core of MAGSMEN's business
Sighting an example of a success story, Sandeep explained how the team helped Tenali Double Horse (Stamina Partners of Sunrisers Hyderabad) carve its social media strategy. The team at MAGSMEN helped them craft a monthly YouTube talk show which today acts as the main platform for the brand to communicate, interact with their customers and turn them into loyal advocates for the brand. The team also prepared a comprehensive strategy to relaunch the website and turn it into an e-Commerce website to give more accessibility to customers anytime, anywhere.

In the future, the company hopes to expand and establish itself in different parts of Andhra Pradesh as a Brand Consultancy firm and partner with universities to build tailored brand strategies for the brands and help the students on increasing the importance of branding for a business.

MAGSMEN also hopes to develop itself into a product based company by focusing on the production of textile based products. "We understand that a brand with splendour can create miracles and hence we hope to continually do that for each of our clients," concludes Sandeep.