Vatsal Desai
Founder & CEO
Growing Industry Leader
Wowper's journey is one of transformation and vision. After transitioning from the mining industry in Turkey, the founder returned to India to explore new business opportunities. Guided by advice from business colleagues and inspired by a friend’s suggestion to enter the B2C space, the company eventually focused on sanitary pads and baby diapers. Extensive market research, combined with the founder’s dedication, involved traveling to over 13 countries to understand the industry better. By 2018, Wowper secured investors from Jaipur, paving the way for the construction of its first factory. Since launching commercial sales in 2019, Wowper has rapidly grown, becoming the sixth-largest brand in India, with ambitious goals to rank among India’s Top 3 Brands.
The firm’s journey in the baby care industry has been defined by strategic milestones and rapid growth. In 2017-2018, the company set the stage for success by assembling a team of R&D experts and acquiring a full servo diaper machine, establishing a cutting-edge manufacturing plant in Jaipur. This focus on innovation and quality led to the official launch of Wowper’s pant-style diapers in 2019, marking its entry into the competitive market. The brand quickly gained recognition, being named the "Best Upcoming Diaper Brand of India" by FTIEA in 2020. In 2021, Wowper further solidified its industry position by receiving NielsenIQ’s prestigious BASES award for "Top Breakthrough Innovation”. These accomplishments reflect Wowper's commitment to delivering high-quality baby care products and its rapid rise in the Indian diaper market.
“Under the Wowper brand, we offer two key products, namely Wowper Fresh Pants Pant style baby diapers and Wowper Wet Wipes. What sets our baby diapers apart from competitors is our commitment to true softness and comfort. While many brands claim softness, we deliver it through a specially crafted triple-S nonwoven fabric, ensuring a superior feel. Additionally, we incorporate Japanese SAP (Super Absorbent Polymer) technology for optimal absorption and dryness”, speaks Vatsal Desai, Managing Director, Founder & CEO, Wowper.
The firm’s premium-quality diapers feature a wetness indicator, which turns blue when the diaper is full, allowing caregivers to know when it’s time for a change. Despite being a premium product, the company is priced economically, offering a combination of softness, absorbency, and innovative features at an affordable price.
Wowper diapers are designed to provide maximum comfort and protection for babies across different age groups and sizes, from new-borns to XXL. The diapers are made with soft, stretchable materials that ensure a snug fit, allowing babies to move freely without discomfort. Featuring advanced airflow technology, the firm products promote breathability, reducing the risk of rashes. The quick lock gel efficiently absorbs moisture, keeping the baby dry for extended periods, while the double layered side walls offer additional leak protection. To enhance comfort further, the diapers are ultra-soft, ensuring a gentle touch on the baby's delicate skin. The innovative 3D diamond embossed cross-core structure provides extra absorbency and ensures an even distribution of wetness, preventing clumping and discomfort. These features, combined with superior design, make Wowper diapers a reliable choice for parents seeking high quality, comfortable, and protective diapering solutions for their babies.
The company ensures diapers are free from harmful fillers and chemicals, using premium Japanese super absorbent polymers (SAP) to prevent leaks and maintain dryness, reducing rash risk. The Jaipur manufacturing facility spans nearly 200,000 square feet, housing two high-speed automated lines producing about 35 million diapers monthly. With two more lines, capacity will increase to 70 million diapers per month.
The firm’s commitment to quality and consumer trust is reflected in its adherence to several industry standards and certifications. While GMP (Good Manufacturing Practice) is essential for factory operations, Wowper has voluntarily pursued additional certifications to enhance its credibility. The company is ISO 9001:2015 certified, ensuring robust quality management systems. It also holds CE certification, which is crucial for expanding into European and African markets. Additionally, the firm complies with WHO GMP standards, emphasizing its commitment to global quality benchmarks. The manufacturing facility is designed to meet high hygiene standards, akin to pharmaceutical-grade environments. It is a fully air-conditioned unit, with no open doors or windows to prevent dust contamination, ensuring a clean and controlled production area.
Game-Changer
In 2021, the firm achieved notable recognition and accolades, under scoring its success and commitment to quality. The company was honored by Nielsen as a Top Brand Grower, reflecting its significant growth and market impact. Additionally, Wowper received international acclaim with an award in Malaysia for its high-quality products in the Indian market. Beyond these achievements, the firm has been actively involved in social responsibility initiatives, including donating diapers to orphanages and sponsoring events such as women’s marathons. These efforts not only highlight the company's dedication to product excellence but also its commitment to supporting communities and engaging directly with consumers.
Uniclan Healthcare’s recent partnership with DOMS, Asia's largest stationery manufacturer, marks a transformative moment for the company. DOMS, renowned for its extensive range of children's stationery and its strong market presence across 28 states, has acquired a majority stake in the firm, making it a subsidiary. This strategic tie-up is expected to propel the firm growth exponentially, with ambitious plans to increase its revenue from ₹200 crores to ₹2,000 crores by 2030. In the coming 12 months, the firm aims to strengthen its position in states where it already has a robust presence while also expanding into new regions where DOMS holds a leading position.
This expansion strategy will leverage DOMS' established distribution network, enhancing market penetration and visibility. Despite this significant partnership, the company will maintain its brand identity, and products will continue to be marketed under the Wowper name. However, DOMS branding will be featured on the packaging, adding a layer of trust and credibility. This collaboration not only positions the firm for substantial growth but also enriches consumer confidence through the combined reputation of both brands.
Wowper diapers are designed to provide maximum comfort and protection for babies across different age groups and sizes, from new-borns to XXL. The diapers are made with soft, stretchable materials that ensure a snug fit, allowing babies to move freely without discomfort. Featuring advanced airflow technology, the firm products promote breathability, reducing the risk of rashes. The quick lock gel efficiently absorbs moisture, keeping the baby dry for extended periods, while the double layered side walls offer additional leak protection. To enhance comfort further, the diapers are ultra-soft, ensuring a gentle touch on the baby's delicate skin. The innovative 3D diamond embossed cross-core structure provides extra absorbency and ensures an even distribution of wetness, preventing clumping and discomfort. These features, combined with superior design, make Wowper diapers a reliable choice for parents seeking high quality, comfortable, and protective diapering solutions for their babies.
Education is the key to improving basic health and hygiene care & reducing infant mortality rates in society. Hygiene is not a luxury, it is a necessity
The company ensures diapers are free from harmful fillers and chemicals, using premium Japanese super absorbent polymers (SAP) to prevent leaks and maintain dryness, reducing rash risk. The Jaipur manufacturing facility spans nearly 200,000 square feet, housing two high-speed automated lines producing about 35 million diapers monthly. With two more lines, capacity will increase to 70 million diapers per month.
The firm’s commitment to quality and consumer trust is reflected in its adherence to several industry standards and certifications. While GMP (Good Manufacturing Practice) is essential for factory operations, Wowper has voluntarily pursued additional certifications to enhance its credibility. The company is ISO 9001:2015 certified, ensuring robust quality management systems. It also holds CE certification, which is crucial for expanding into European and African markets. Additionally, the firm complies with WHO GMP standards, emphasizing its commitment to global quality benchmarks. The manufacturing facility is designed to meet high hygiene standards, akin to pharmaceutical-grade environments. It is a fully air-conditioned unit, with no open doors or windows to prevent dust contamination, ensuring a clean and controlled production area.
Game-Changer
In 2021, the firm achieved notable recognition and accolades, under scoring its success and commitment to quality. The company was honored by Nielsen as a Top Brand Grower, reflecting its significant growth and market impact. Additionally, Wowper received international acclaim with an award in Malaysia for its high-quality products in the Indian market. Beyond these achievements, the firm has been actively involved in social responsibility initiatives, including donating diapers to orphanages and sponsoring events such as women’s marathons. These efforts not only highlight the company's dedication to product excellence but also its commitment to supporting communities and engaging directly with consumers.
Uniclan Healthcare’s recent partnership with DOMS, Asia's largest stationery manufacturer, marks a transformative moment for the company. DOMS, renowned for its extensive range of children's stationery and its strong market presence across 28 states, has acquired a majority stake in the firm, making it a subsidiary. This strategic tie-up is expected to propel the firm growth exponentially, with ambitious plans to increase its revenue from ₹200 crores to ₹2,000 crores by 2030. In the coming 12 months, the firm aims to strengthen its position in states where it already has a robust presence while also expanding into new regions where DOMS holds a leading position.
This expansion strategy will leverage DOMS' established distribution network, enhancing market penetration and visibility. Despite this significant partnership, the company will maintain its brand identity, and products will continue to be marketed under the Wowper name. However, DOMS branding will be featured on the packaging, adding a layer of trust and credibility. This collaboration not only positions the firm for substantial growth but also enriches consumer confidence through the combined reputation of both brands.
