Separator

The Changing Palate

Separator
For some it works as a relaxant, while others use it as a palliative. Whatever be the objective, tea and coffee have been bringing succor to people's lives for a long time. Its consumption is only going to grow if we believe the trends in the market. New ways of consumption are developing both in terms of palate and storage wherein the industry is being supported by the dynamic packaging industry. As a result, the Indian coffee cafe market is expected to register growth at a CAGR of over 12 per cent till 2024. This shows the increasing popularity of tea and coffee beverages. When it comes to tea, India takes pride in the variety of tea offered ­ Green Tea, Darjeeling Tea, Assamese Tea, CTC and the likes with most of it being manufactured in Darjeeling, Assam and Nilgiri.

With the subsidies given by Tea Board, there is an encouragement for micro and mini tea factories that benefit from subsidized transportation of products and rejuvenation efforts for orthodox tea. As the majority of Indian population is young, the rising per capita incomes and the inherent characteristics of these beverages being addictive in nature, demand remains inelastic and will increase with a rise in tea and coffee drinkers in the country. Factors like changing lifestyle preferences, a number of variants in beverages available in the market and enhanced accessibility through increasing number of outlets in Tier II and Tier III cities have all resulted in venturing of many players in the sector.

A host of tea/coffee brands have emerged in this segment looking to tap into the increasing consumption potential. In this issue, we present to you a list of 10 Most Promising Tea/Coffee Brands that have managed to stay ahead of the curve and are going from strength to strength in meeting the varied needs of the consumers.We look forward to your feedback.